Senior Digital Analyst

Job Description

Overview

As a Senior Digital Analyst on our analytics and data science team, you will leverage your deep experience in Digital Analytics/Google Analytics to drive significant traffic and improve digital experience and conversion rate for the Apartments.com Network of rental brands including Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, WestsideRentals.com, ForRent.com, After55.com, ForRentUniversity.com, CorporateHousing.com and Homes.com.

We are counting on you to bring a genuine curiosity about how consumers search for information, and pair that with a strong technical aptitude and ability to analyze large datasets, uncover trends and insights, then turn those findings into actionable recommendations.

You'll be joining a best-in-class team that has relentlessly high standards, is never satisfied with the status quo, and thrives in a fast-paced, dynamic environment. Our industry-leading team is the driving force for our business and has exceeded our performance goals each year.

Role and Responsibilities

Technical liaison for our web analytics administration, implementation, and strategy utilizing Google Analytics and Google Tag Manager. You will work closely with product, analytics and IT to oversee design, development, validation and reporting of analytics data for Google Analytics

• Deep understanding of web/mobile/app analytics with the goal of identifying opportunities to increase conversion and customer engagement
• Responsible for the administration of CoStar's rental network analytics accounts, properties, user management, dashboards and reporting
• Establish standard process, procedure, and governance for tracking data on Apartments.com, ForRent.com, ApartmentFinder.com, Homes.com and other digital properties
• Outline and manage custom Google Analytics and Tag Manager tracking and account configurations based on unique data needs and business requirements
• Consult with product owners to define KPIs and measurement approach for an upcoming feature release
• Prepare monthly and quarterly KPI reports and analysis for review by internal and external stakeholders
• Present and effectively communicate data and insights to other teams
• Leverage data from GA and BigQuery to understand our products in-depth, identify areas of opportunity, and execute projects to drive growth and engagement, working closely with cross-functional team to distill the value of data by providing actionable insights
• Designing and analyzing statistical tests (i.e., A/B, usability) for website optimization

Basic Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology or related field from a four-year college or university
• Strong analytic and problem-solving skills
• 3 to 4 years' experience with Google Analytics tagging strategy, GA 360, Google Tag Manager
• 2+ years of experience conducting quantitative analysis
• Proficient in SQL

Preferred Qualifications

• Experience creating and deploying marketing tags in GTM
• Experience implementing GA4
• Experience extracting data and conducting analyses in BigQuery, Python and/or R.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing