Meet Upside:

We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and commitment to inclusivity guide our team of more than 200 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide.

About the job:

Upside’s Analytics Team is in search of a Senior Data Analyst, Marketing to apply data to develop the most profitable performance-focused consumer campaigns, including bonuses and media spend. In this role, you’ll use your expertise to deeply analyze consumer segments and marketing performance to determine which users and channels provide the most value. Using those insights, you’ll advise how to best deploy our budget and optimize for acquisition, retention, re-engagement, and referrals.

What you’ll do:

• Develop the system to measure and optimize paid media and word-of-mouth referral that systematically learns what combination of user, channel, and creative results in the most efficient and high volume growth.
• Analyze and visualize campaign results across customer segments and develop recommendations to optimize performance.
• Develop performance dashboards with critical metrics, trends, and insights; and translate those insights into compelling narratives that lead to well-informed decision-making.
• Increase the value of Upside's users, including identifying strategies for market segments that will result in increased usage.
• Partner with the Product, Marketing, and Finance teams to define marketing spend plan; measure resulting performance to evaluate success and improve acquisition cost and return on investment.
• Evaluate results on an ongoing basis and adjust spend and strategy accordingly.
• Identify creative ways to employ innovative data analysis and modeling to dig into trends or investigate anomalies.

What you need:

• 5-8 years of marketing analytics, marketing operations, or digital marketing experience.
• Undergraduate degree in mathematics, statistics, or quantitative field preferred.
• Experience optimizing paid acquisition, conversion, and retention initiatives.
• Successful track record of using analytical skills to provide meaningful insights from data.
• Experience in data segmentation, reporting, and analysis (SQL required, experience with Snowflake preferred).
• Experience with data visualization and analysis tools like Mixpanel and Looker.
• Genuine excitement for the freedom and ownership to direct your work as it relates to achieving company goals.
• Ability to work well in an ego-free, highly collaborative, and fast-paced startup environment.

The fine print:

• Upside employees are currently working from home during the COVID-19 pandemic. Once it's safe to return to the office, this role will sit full-time at our downtown D.C. headquarters on a hybrid basis.
• Notice to recruiters and placement agencies: This is an in-house search. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here, come join us!

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