Programmatic Analytical Lead, E-Commerce

| New York City, NY
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Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in a customer-facing role.
  • Experience with statistical techniques used in incrementality and A/B testing.
  • Experience with marketing mix modeling(MMM), attribution, reach, and frequency reporting.



Preferred qualifications:

  • Experience with media mix modeling and Google Analytics.
  • Experience with a strategic and analytical sales approach, with the ability to navigate ambiguity and manage multiple priorities in a fast paced, dynamic environment.
  • Knowledge of competitive landscape and strengths and weaknesses compared to Google's measurement capabilities.
  • Ability to use data visualization tools (e.g., Tableau and BigQuery) and analyzing large sets of data in spreadsheet and SQL.



About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Programmatic Analytical Lead, you are a trusted advisor to large customers and agencies, using data-driven insights focusing on display and video to help clients achieve their business goals. You will help activate, measure, and quantify the business impact of our media recommendations against client business objectives. You will drive collaboration internally across cross-functional roles including Analytical Leads, Measurement Leads, Programmatic Account Executives and Account Managers, and YouTube Business Partners to identify best practices, drive activation, solve common challenges, develop case studies, and provide critical feedback to improve solutions. You will work directly with clients and own client relationships with key decision makers, including senior leaders in strategy and analytics teams.

Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Provide display and video product expertise to analytical leads, specialists, and sales teams to drive activation and scaled utilization of programmatic insights.
  • Build and maintain a knowledge of measurement and insights within Display and Video 360 (GDA and DV360) and Campaign Manager (CM).
  • Bring thought leadership for measurement strategy and activation to enable clients and other Googlers to drive improved media effectiveness.
  • Build and maintain knowledge about the Google Marketing Platform and the rapidly evolving tech and privacy landscape.
More Information on Google
Google operates in the AdTech industry. The company is located in Mountain View, CA, Kirkland, WA, Boulder, CO, Atlanta, GA, New York, NY, Cambridge, MA, Washington, DC, Reston, VA, Ann Arbor, MI, Chicago, IL, Austin, TX, Frisco, TX, Irvine, CA, Los Angeles, CA, San Bruno, CA and San Francisco, CA. It has 244433 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental insurance, Vision insurance, Health insurance, Life insurance and 401(K). To see all 95 open jobs at Google, click here.
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