The Walt Disney Company
Create the Tech Behind Our Magic

Principal Data Scientist - Content Analytics at The Walt Disney Company (Remote)

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Are you looking for a high impact position that will leverage your data science, analytical, business and technical skills? Do you enjoy working with complex data sets to conduct deep dive analysis that expands the understanding of business performance and drives change? If you excel at delivering, communicating robust data analysis, and want to influence the future of television, then this position is for you.
Disney Media & Entertainment Distribution is seeking a Principal Data Scientists - Content Analytics to join our Data & Decision Science organization. The Principal Data Scientist's primary role is focused on serving our business stakeholders to move the business forward. The Principal Data Scientist is also expected to develop a rich understanding of how consumers interact with our brands, and deliver consumable insights to Disney Media & Entertainment Distribution and Disney General Entertainment to increase consumer engagement and serve our consumers better than ever. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.
  • Provide technical mentorship for junior team members.
  • Deliver data driven insights by effectively communicating the "so what" from the data to the business to leverage as a strategic business asset and driver of incremental revenue opportunities across ABC, Freeform, DCWW, FX, NatGeo, and ESPN.
  • Develop and quantify KPIs to measure viewer content quality, engagement, and marketing effectiveness.
  • Measure and quantify fan journeys and map against Disney Media & Entertainment Distribution and Disney General Entertainment experiences and touch points.
  • Conduct exploratory data mining and analysis to understand customer engagement and retention to identify trends and insights in audience data to improve engagement.
  • Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making.
  • Ability to develop effective relationships with business partners and peers- including marketing, creative, ad sales, digital and programming teams - to understand core business issues and to communicate actionable, impactful insights across ABC, Freeform, DCWW, FX, NatGeo, and ESPN.
  • Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices.

Basic Qualifications
  • 6+ years of experience working in a role focused on consumer analytics, measurement, quantitative research, or related field.
  • 6+ years of experience with complex, Big Data databases (Hadoop, Snowflake, BigQuery, Redshift, etc.), statistical programs and other tools (Spark, Python, R, etc.) with an aptitude to learn other technical applications quickly to compile and interpret quantitative data. Proven track record of extracting accurate conclusions and identifying trends from quantitative information.
  • Proficient knowledge and experience in visualizing and communicating complex quantitative analysis in a clear, precise, and actionable manner.
  • Experience solving difficult and unclear analytical problems using a combination of scientific approaches from the fields of mathematics, statistics, and operation research.

Preferred Qualifications
  • 4+ years of experience working in marketing, digital experiences, or other consumer-focused roles focused on consumer driven analytics including building out consumer based models.
  • Experience working with marketing and response data from various media channels, including television, social media, online video, search, email, mobile, and SMS.
  • Experience working with video stream and linear viewership data.
  • Experience working with digital and mobile data, including online behavior tracking, video players, and apps.
  • Experience working with ad sales data for the media/publishing industry, including rate card, GRPs, Nielsen ratings, and inventory forecasts.

Required Education
  • Degree in Statistics, Econometrics, Mathematics, Operations Research, Computer Science, or equivalent/related degree.
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Candidate Location Eligibility:
New York City, NY

Technology we use

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What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

Volunteer in local community
Partners with Nonprofits
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days

An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.


Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.


SVP/Chief Technology Officer, The Walt Disney Studios

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