Panel Strategy Specialist at NielsenIQ (Remote)

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Company Description

The NielsenIQ BASES team is the worldwide leader in analyzing and consulting on new consumer products and we are at the core of our clients’ new product launch strategies. We work with clients at all stages of new product development, from early-stage ideation to optimizing communication and positioning, package design, and predicting and growing in-market sales.

A Panel Strategy Specialist performs a wide variety of tasks with the goal of providing exceptional customer service to our research panel members.

Job Description

As a Panel Strategy Specialist you will utilize your expertise to create and deploy solutions to optimize panel delivery. The developers will collaborate with teams across operations, commercial and product leadership to deliver continuous improvement that contributes to the financial success of the organization.



  • Continuously refine and improve existing processes by successfully owning and leading initiatives in Online Delivery Enablement

  • Engage and influence stakeholders for support with initiatives

  • Strategize and partner with various functions to implement initiatives

  • Create and utilize a fact-driven approach to decision making to select the solutions that will drive the biggest impact

  • Research survey respondent preferences and discover current trends

  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness of panelist engagement strategies

  • Report on online reviews and feedback from panelists

  • Coordinate with recruitment specialists to identify new ways to attract prospective panelists

  • Develop and implement KPI’s to demonstrate the value of initiatives implemented

  • Maintain documentation for products, procedures and for specific projects as required

  • Seek out and complete ongoing training to expand Operations knowledge to develop expertise across all facets of end to end delivery, including panelist lifecycle

Panel Developer Extended Responsibilities

  • Present business case to operations and commercial leadership teams for new initiatives

  • Coordinate and conduct training for staff on new processes

  • Regular meetings with business leaders to understand capacity needs and challenges

  • With Panel Strategy Leader, manage panel system development from requirements gathering, UAT through deployment


  • Bachelor’s Degree or 3 years’ equivalent industry experience

  • Passion for driving improvement and leading change

  • Familiarity with online marketing strategies and marketing channels

  • Ability to grasp future trends in digital technologies and act proactively

  • Demonstrates innovative thinking and strong analytical problem-solving skills

  • Strong verbal and written communications skills

  • Ability to communicate and influence varying audiences

  • Build relationships within and across teams which foster trust and credibility

  • Self-directed; takes the initiative to work independently 

  • Strong management skills for planning, organizing, and prioritizing projects

  • Travel as determined by business

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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