Operations Analyst - Advertising - JetFuel at Liftoff+Vungle

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About Liftoff+Vungle
At Liftoff+Vungle, we're helping mobile businesses scale and succeed via our sophisticated technology that enables them to find their most engaged users. We are a trusted guide for growth and engagement, transforming how people discover and experience apps. Advertisers depend on us to reach, acquire, and retain high-value users worldwide. We are one of the world's largest independent, unbiased and privacy-friendly growth platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. Consistently ranked as one of the fastest growing companies and best places to work, we are a profitable company with strong product-market fit and tremendous growth opportunity. We have a creative, collaborative, and humble culture. We are data-driven, proactive, and have the courage to drive change.
Are you looking to join a dynamic startup environment starting to experience hyper growth? If so, we're looking to talk with you.
We're building the world's leading Creator Monetization Platform. We bring ad deals to the most popular accounts on TikTok, Instagram, Snapchat via our marketplace app, The Plug ( www.plugco.in ). We do this in a way that scales for advertisers and allows them to reach thousands of creators without any manual work.
As our first Ad Ops Analyst, you will be at the center of operations on our ad network. You will optimize campaigns towards ROAS, Cost Per Event and Downstream goals daily. You will organize the daily testing schedule to make sure media and new campaigns are getting their fair shot on the network. You will be looking at data every day to make sure our network is functioning as smoothly as possible.
Location
This role is eligible to work out of any of our below North America office locations or is eligible for full-time remote work in one of our entities.
US office locations: Redwood City (HQ), San Francisco, Los Angeles, New York City, Seattle, Austin (office in 2022)
Additionally, Liftoff+Vungle recently announced approved North American locations from which some employees may request to work from any city and county: California, Colorado, Idaho, Illinois, Georgia, Missouri, Nevada, New Jersey, New York, Oregon, Rhode Island, Texas, Utah and Washington in the US, and Canada.
Responsibilities
  • Streamline our ad operations process from campaign planning, execution, to reporting and measurement. This will require building dashboards, writing SQL scripts, and getting our internal processes documented.
  • Monitor campaign pickup within our network and performance to make sure campaigns reach the target audience, run smoothly, and exceed our advertisers expectations; this includes collaborating with teams for creatives, troubleshooting with MMPs, managing daily ads delivery reports, and escalating to third-party vendors if needed.
  • Client-facing communications: Serve as an important point of contact and support account manager for client communications; own the set-up process, campaign management, and ads execution of several top accounts.
  • Cross-team collaboration: Support Account Manager for both advertiser and creators, as well as our media creators. This role is highly cross functional and good communication is a must.
  • Measurement and Analytics: Responsible for conducting analysis and measurement on ads performance through data, providing insights on ads effects, target audience, media planning, and offering recommendations for optimization on brand objectives.

Desired Skills and Ability
  • Our team is lean and hungry. Therefore, being energetic and having a drive to be part of an innovative fast-paced startup environment is key to your success
  • Grit. Lots of grit. You will need to embrace challenges and be willing to work hard to achieve quarterly goals
  • We stress that each member of our team should think like a CEO, you should be detail oriented with an ability to see how your work affects the bigger picture
  • Strong Excel skills are a must for this role (SQL is a big plus). Ability to quickly prioritize between a large number of possible duties is a must.
  • If all this sounds interesting to you, let's talk!

Working at Liftoff+Vungle is fast-paced, fun, and challenging, and we thrive on innovation. Come join our team and help shape the future of the mobile app ecosystem. If this role sounds interesting to you, we would love to hear from you!
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