Multi-Client Solutions Measurement Lead, Google Analytics

| New York City, NY
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Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in business or media analytics, a customer-facing role, consulting, financial analysis, or a similar quantitative field.



Preferred qualifications:

  • Experience with articulating analytical questions, pulling data from datasets, and using data to arrive at a recommendation.
  • Experience with and knowledge of implementation/configuration of measurement, privacy, web analytics, or audience strategy.
  • Experience with Search, Display, YouTube, Direct Response Digital Advertising, attribution, conversion tracking, automated bidding, and platforms (e.g. Google Ads, Google Analytics, SA360).
  • Experience using quantitative tools (e.g. Sheets, pivot tables) to develop advertiser segments to create lead lists and track operational metrics.
  • Understanding of third-party measurement, site analytics (e.g. Adobe, Omniture), and omnichannel solutions.
  • Ability to be a problem-solver that is analytical, adaptable, and collaborative.



About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis.

You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As the Measurement Lead focused on Google Analytics, you will be responsible for helping clients navigate their measurement needs, including guiding them through how to best utilize Google Analytics to accurately measure their media and optimize towards their conversion goals. You will be the subject matter expert for all things related to Google Analytics audiences, attribution and other activation methods, help drive our Google Analytics adoption, and help our internal sales teams use Google Analytics to achieve our clients' business objectives.

Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Provide product expertise to Analytical Leads, Specialists, and teams in order to drive activation and scaled utilization of Google Analytics.
  • Partner with Go-to-Market teams to provide market-to-product feedback, develop business cases for feature requests, and influence product prioritization.
  • Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
  • Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally. Create cross-functional collaboration in order to provide advertisers with cohesive recommendations and convince them to apply them into action.
  • Lead the full lifecycle of measurement initiatives, from idea to implementation.
More Information on Google
Google operates in the AdTech industry. The company is located in Mountain View, CA, Kirkland, WA, Boulder, CO, Atlanta, GA, New York, NY, Cambridge, MA, Washington, DC, Reston, VA, Ann Arbor, MI, Chicago, IL, Austin, TX, Frisco, TX, Irvine, CA, Los Angeles, CA, San Bruno, CA and San Francisco, CA. It has 244433 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental insurance, Vision insurance, Health insurance, Life insurance and 401(K). To see all 92 open jobs at Google, click here.
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