Mgr-Digital Analytics at The Walt Disney Company (Orlando, FL)

| Orlando, FL | Hybrid
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Consumer Insight, Measurement and Analytics (CIMA) is the analytical arm of the Walt Disney Parks and Resorts segment. Through our awarding-winning websites, we provide a digital portal to magical travel destinations.
We use data to enhance the magic of our Guests' experiences to the greatest vacation destinations in the world, including the Walt Disney World Resort in Florida, the Disneyland Resort in California, Hong Kong Disneyland Resort, and the Shanghai Disneyland Resort. We also support businesses such as the Disney Cruise Line, Adventures by Disney, and Disney Vacation Club.
Our team is passionate about using web analytics to capture, analyze and optimize our websites to drive Guest satisfaction and business outcomes.
As the Manager, Digital Analytics you must be an innovative problem solver with a desire for developing and growing a team. You will inspire others and have a dedication for continuous learning in the dynamic space of Digital Analytics.
In this role, you will report to the Sr. Manager, Digital & Travel Operations Analytics.
What You'll Do

  • Manage a team of resources within the digital analytics team focused on web.
  • Provide insight from site data and communicate opportunities or issues.
  • Ensure that website tracking is accurate by partnering with the implementation specialists.
  • Support business unit teams, product management group and other teams with ad-hoc reporting and in-depth website analysis.
  • Recommend optimization tactics to improve site performance continuously.
  • Manage the compilation and dissemination of regular (e.g., weekly, monthly, quarterly, etc.) reports on performance of the web channel.
  • Solicit and collect commentary from product groups.
  • Seek opportunities to improve the report processes, data collection, delivery methods, and value.
  • Answer requests for success metrics and act as Metrics manager.
  • Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context.
  • Mentor and support casual users/consumers of the metrics.
  • Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis.

Required Qualifications & Skills:

  • Minimum of 5 years in digital analytics experience.
  • Advanced knowledge of Adobe Analytics products.
  • Technical understanding of how digital analytics and tag management solutions are deployed and the differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)
  • Knowledge of Customer Data Platforms
  • Deep understanding of segmentation and targeting.
  • Experience in actionable analytics and optimization.
  • Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g., Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)
  • Ability to derive and present insights from data.
  • Ability to lead and develop a small team.
  • Experience presenting and communicating with senior leaders and executives.
  • Experience in strategic marketing and planning.
  • Ability to manage time effectively within a very complex environment.
  • Proficient with statistical practices and capabilities
  • Deep knowledge of big data practices such as Amazon Web Services, Google Big Query and similar applications

Required Education:

  • Bachelor's degree in advanced mathematics, statistics, data science or comparable field of study; and/or equivalent work experience.
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Technology we use

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An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.


Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.


SVP/Chief Technology Officer, The Walt Disney Studios

What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

Volunteer in local community
Partners with nonprofits
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Financial & Retirement
401(K) matching
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days

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