Measurement Lead, Integrated Solutions, Travel

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Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in business/media analytics, consulting, financial analysis, a customer-facing role, or another quantitative and/or equivalent field.



Preferred qualifications:

  • Experience with leading third-party measurements, site analytics (e.g., Adobe, Omniture), CRM, and data systems.
  • Experience implementing analytics features.
  • Experience with implementation/configuration of measurement, web analytics, or attribution strategy (e.g., data-driven/non-last click attribution, cross-device measurement, conversion tracking, online-to-offline measurements, etc.).
  • Understanding of measurement capabilities across ad and media platforms (e.g., Google Ads, Search Ads 360, Google Analytics, etc.).
  • Excellent SQL skills.



About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis.

You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Measurement Lead (ML), you will focus on helping advertisers scale their use of Google measurement, attribution solutions, and action on the insights produced. You will help Analytical Leads (ALs), Large Customer Sales (LCS) teams, and advertisers deploy measurement technologies.

You will use industry practices, watch digital media trends, and help determine advertisers' next steps with media customer value and channel impact. You will work collaboratively with ALs, teams, Global Product Leads (GPL), Go-to-Market (GTM), Platforms, and gTech to drive advertiser measurement and use insights/learnings for business growth.

Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Provide measurement product expertise to Analytical Leads, specialists, and teams in order for them to position measurement solutions accurately in-market.
  • Partner with Go-to-Market teams to provide "market-to-product" feedback, develop business cases for feature requests, and influence product prioritization.
  • Consult with advertisers and agency partners to understand measurement goals and assess how products can effectively address their needs.
  • Drive adoption of measurement solutions and guide stakeholders on how to apply learnings, understand insights, and take appropriate product action.
More Information on Google
Google operates in the AdTech industry. The company is located in Mountain View, CA, Kirkland, WA, Boulder, CO, Atlanta, GA, New York, NY, Cambridge, MA, Washington, DC, Reston, VA, Ann Arbor, MI, Chicago, IL, Austin, TX, Frisco, TX, Irvine, CA, Los Angeles, CA, San Bruno, CA and San Francisco, CA. It has 244433 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental insurance, Vision insurance, Health insurance, Life insurance and 401(K). To see all 92 open jobs at Google, click here.
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