Job Description

Acts as critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns and electronic marketing programs. This position will specifically support the digital setup, execution and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation and analysis, scoring and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytic.

Skills

Required: Judgment and Decision Making, Mgmt of Financial Resources, Microsoft Access, Microsoft Excel, Microsoft PowerPoint, Operations Analysis, Service Orientation, Social Perceptiveness, Speaking, Time Management, Writing

Preferred: None, unless noted in the "Other" section below

Other

Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.

Job Posting

Sentara Healthcare is currently seeking a

Marketing Information System Analyst

for Optima Health-Virginia Beach

This is a full-time position with great benefits

Job Summary:
Acts as critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns and electronic marketing programs. This position will specifically support the digital setup, execution and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation and analysis, scoring and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytic.

Required Education:
Bachelor's Level Degree

Job Requirements:

• Required: Analytics - 2 years, Digital Marketing - 2 years
• Required: Judgment and Decision Making
• Mgmt of Financial Resources
• Microsoft Access, Microsoft Excel, Microsoft PowerPoint, Operations Analysis, Service Orientation, Social Perceptiveness, Speaking, Time Management, Writing
• Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.
• Experience with SQL, Salesforce, Tableau

Sentara Benefits:

Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For more information about our employee benefits, https://www.sentaracareers.com/explore-sentara/benefits/

Join our team, where we are committed to quality healthcare, improving health every day, and provide the opportunity for training, development, growth!