Marketing Data Science Analyst (Hybrid) at Brady Corporation (Milwaukee, WI)

| Milwaukee, WI
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Job Description

Brady Corporation Overview

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,170 people in its worldwide businesses. Brady's fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet

Position Summary:
The Marketing Data Science Analyst plays a key role in the success of direct mail and digital marketing efforts by providing analysis, reporting and recommendations to the marketing and ecommerce teams. This role will collaborate with global data scientists to ensure synchrony in data analysis across the organization. The candidate is expected to bring a significant analytical mindset to explore complex business problems and communicate meaningful insights regarding customer retention and acquisition efforts. This person will be responsible for identifying hidden opportunities within data and working with teams to implement tests to improve performance. A truly data driven mindset will drive timely delivery of actionable results across all marketing efforts to help grow customer retention and acquisition within Brady Corporation's North American Workplace Safety Businesses.

Essential Duties/Responsibilities:

Including, but not limited to:

  • Work across cross-functional teams to participate in executing direct mail and multi-channel campaigns and tracking results of such campaigns
  • Work with marketing team to increase customer retention rates: on a segment basis, analyze, plan and coordinate activities designed to optimize customer lifetime value and retention
  • Develop complex segmentations and analytical projects to solve business problems
  • Provide reporting solutions to evaluate and analyze customer contact plans across mail pieces, email and telemarketing campaigns to drive effective business decision making
  • Work with global data, marketing, digital and sales teams to generate actionable insights on all channels of marketing and their contribution to overall company growth
  • Pair knowledge of customer data, structures, and business rules, with an understanding of business needs to identify opportunities for new programs and support integration of new data elements and systems
  • Research and evaluate advanced statistical and machine learning models, emerging tools and technologies in reporting, analytics and data science
  • Participate in marketing database, customer data platform (CDP) and any other cross-functional projects as a subject matter expert on data science.

Required Skills/Abilities:

  • Bachelor's degree required
  • 3+ years' experience in relevant areas of database programming, data science and analytics required
  • Demonstrates programming skills in SQL and SAS.
  • Experience analyzing multi-channel marketing campaigns involving A/B testing and segmentation techniques
  • Strong problem solving skills
  • Excellent time management skills with a proven ability to meet deadlines
  • Strategic thinker with the ability to analyze data to make business decisions
  • Ability to clearly present data for stakeholders

Preferred Skills/Abilities:

  • Experience with data visualization tools such as Domo, PowerBI and Looker
  • Experience with data analytics in the cloud (AWS, Azure, Google)
  • Experience with web analytics tools (Google Analytics, Adobe Analytics)
More Information on Brady Corporation
Brady Corporation operates in the Security industry. The company is located in Milwaukee, WI. Brady Corporation was founded in 1914. It has 5700 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 23 open jobs at Brady Corporation, click here.
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