Marketing Data Analyst (Guadalajara, Mexico, Mexico City, Mexico, Mexico-Remote) at BigCommerce

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BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

Who We Are:

BigCommerce is a cloud e-commerce platform for established and rapidly-growing businesses. We are listed as one of the Best Places to Work in Austin. Our story is one of global growth and passion in all we do. Despite our huge success so far, we’re still just getting started!

We are looking for a Marketing Operations Analyst that is fluent in both data and operations to support our growing Revenue Operations team and help uplevel the performance of our marketing efforts. This person will be dedicated to helping build efficient, scalable, repeatable, and measurable processes in support of marketing programs, in order to enhance the customer experience by uncovering valuable analytical insights through our suite of marketing technology and tools. 

**Please submit resume in English for review.**

What You'll Do:
  • Operations
    • Consolidate disparate data sources to enable high level narrative of growth and improvement opportunities to assist marketing in data-driven decision making.
    • Help define, build, implement and sustain scalable processes for campaign measurement and new initiatives ensuring all relevant data points are captured during marketing execution to enable the correct tracking of the entire marketing funnel from first touch to revenue.
    • Leverage campaign measurement processes to extract and analyze KPI trends by campaign, making recommendations about investment prioritization and accurately presenting Return on Marketing Investment (ROAS).
    • Translate business requirements and challenges to operational requirements, leveraging process, automation, and data outputs to ultimately increase MQL volume and/or MQL>SAL conversion.
    • Support cross-functional operational improvements ensuring readiness, adoption, and adherence to internal standards.
    • Develop a strong understanding of BigCommerce’s entire martech infrastructure to troubleshoot root causes to issues, establish best practices across platforms, and recommend changes or reconfigure systems as needed.
    • Develop requirements for campaign execution from start to finish (build, validation, delivery, and measurement). 
    • Maintain all campaign tagging processes to ensure accurate tagging for data outputs from all marketing systems. 
    • Help design and optimize core metrics and frameworks that serve as the source of truth for marketing efforts.
    • Monitor campaign process and execution to help inform the marketing division of growth and improvement opportunities optimizing marketing performance across all channels.
  • Analytics
    • Utilizing data from a variety of tools in our martech stack including Salesforce, Marketo, Bizible, and Google Analytics/Amplitude, perform ad hoc analyses to propose recommendations that help articulate the impact of marketing efforts on revenue growth.
    • Maintain and improve the campaign forecasting model for MQL’s and SAL’s.
    • Assist with business case modeling to support strategic and operational Marketing initiatives which enable target attainment.
Who You Are:
  • Experienced - 2-3 years related professional experience in a marketing analytics and/or operations role enabling marketing stakeholders to hit revenue targets, including:
    • Bachelor’s degree in Business, Marketing, or Statistics/Mathematics preferred
    • Fluent in English
    • Our ideal candidate will reside in Mexico City, Mexico, Guadalajara, Mexico, or any major city within Mexico
    • Proficiency in SQL for querying data and analyzing results required 
    • Technically-savvy, experienced with spreadsheet software and business intelligence tools (Tableau preferred)
    • Experience with marketing analytics, lead lifecycle management, and marketing program measurement required (experience with Google Analytics, Salesforce, Marketo, and Bizible a plus)
    • Understanding of marketing tactics as they pertain to the B2B marketing space
    • Strong knowledge of and experience working with full funnel analytics and data
    • Outstanding analytical skills and operational rigor
    • Deep understanding of industry best practices using marketing automation systems CRMs (Marketo and Salesforce preferred) 
    • Experience optimizing a marketing technology stack according to industry standards
  • Customer Focused - You have a passion for eCommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
  • Analytical - Superior analytical skills and well versed in the use of data and technology to understand and influence consumer behavior
  • Driven - Extremely proactive and results-oriented, looking to make improvements and drive change in a fast-paced environment while being under tight deadlines.
  • Personable - You are a high energy professional with a resiliently positive attitude and deep personal confidence that exudes a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.
  • Business and Financial Acumen - High level of business and financial acumen, particularly in the area of marketing as a revenue generating organization.
  • Agile - You have a sense of urgency and are capable of thoughtful yet rapid adaptation in response to changes in internal and external conditions. You’re able to seamlessly balance strategic initiatives and “Run the Business” (RTB) activities.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, following them through to implementation.
  • Systems Thinker - You have a mindset rooted in consistent and continuous improvement, are dedicated to providing high quality services, willing and able to develop metrics and dashboards from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems. Advanced Excel, SQL, and data analysis skills required.
  • Collaborative - You have demonstrated success working cross-functionally.and have the ability to forge strong bonds and work with key internal partners including Marketing, Finance, Business Intelligence, and Business Applications.
  • Composed - You know how to remain focused and collected in a fast-paced, high pressure, dynamic environment.

#LI-REMOTE

Diversity, Equity & Inclusion at BigCommerce
 
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.

Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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