Market Research Manager
Market Research Manager
The Opportunity
As a Market Research Manager, you will be responsible to design and execute on customer and distributor research solutions and market insights to drive the evolution of MassMutual’s product development, engagement to consumers, producers and third parties. You will also partner across the enterprise (Marketing, Distribution, Product, Digital Experience and Operations) to develop a research learning agenda and partner with cross-functional teams to deliver on the agenda. As part of the company’s ongoing transformation, leaders throughout the company are being asked to deliver against a bold new set of strategic goals. As you partner to deliver on the research agenda, you will have the opportunity to mobilize your peer analytics and insights SMEs to contribute toward well-rounded solutions that help inform and enable those strategic goals. This position reports into the Head of Customer Experience Development, which is part of the MassMutual Brand and Marketing organization.
The Team
This role is part of the Customer and Producer Journeys and Insights team, reporting to the Marketing Analytics & Customer Insights group that aims to drive growth, investment optimization and efficiency through the lens of media campaign analytics, consumer & producer insights and marketing technology enablement.
The Impact:
Drive customer research efforts including quantitative and qualitative research that cross lines of business and customer groups, leveraging internal resources and/or 3rd party vendors
Guide business partners in thought leadership on consumers, market trends, producers and distribution partners
Partner to identify new areas of product opportunities and support new product development and go-to-market strategy
Partner to develop the strategic learning agenda for the enterprise to include brand, distribution channels and key consumer insights. Help identify insight needs and collaborate across the lines of business to build consensus and support
Build relationships with cross-functional partners. Collaborate with business and strategy teams to integrate cross-channel research
Assist to identify and secure new insight tools, programs and processes necessary to be a strategic partner to the business
Analyze and interpret disparate data-sets – proprietary quantitative survey data, behavioral/transactional data, qualitative and secondary sources to tell a holistic story
Interpret data, tell a narrative with results and connect to business implications. Democratize insights and drive better understanding of our customers and distributors.
Maximize efficiency in research, building upon what has been done and enhancing data assets
Manage projects including recommending appropriate methodology (ies) for the objective, designing rigorous questions, interpretation of results and creating narratives that can be presented across different audiences
The Minimum Qualifications
8+ years of consumer and market research experience and have a strong background in advanced quant and qual research methodologies
Experience working with 3rd-party research vendors
Consultative skills a must, ability to ask probing questions, to ensure research aligns with strategy
Proficient in Microsoft Excel and PPT
Project management orientation
Strong written, verbal and presentation skills
Bachelor’s degree required
Ability to build relationships across peer teams and stakeholders
Self-starter and highly outcome-focused
The ability to prioritize and juggle many tasks, often under a deadline, while remaining detail-oriented
The Ideal Qualifications
B2B audience research is a strong plus
CX experience is a strong plus
Experience with Tableau, MicroStrategy or Looker is preferred
Expertise in financial services or insurance industry preferred
Experience in developing personas and related analytical methodologies such as clustering analysis and regression
What to Expect as Part of MassMutual and the Team
Regular meetings with the Marketing Analytics and Customer Insights teams and Marketing & Brand stakeholders
Focused one-on-one meetings with your manager
Access to mentorship opportunities
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness with industry leading pay and benefits
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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.