Market Development Analyst

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For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform. 


With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.


For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.


Meet the role:

The Market Development Analyst is responsible in supporting the Market Analyst team and greater Acute & Payer division by using internal and external data sources to improve the level of insight the team has into the A&P market. The Market Analyst finds unique and strategic ways to build tools that report Hospital, LTPAC, ACO, and Health Plan data/insights to the team for maximized pipeline generation, consultative and data-driven client conversations, and an accelerated sales cycle.

What you'll be doing day to day:

  • Work with large data sets to build insightful reports and tools for the team
  • Take a lead in performing periodic data updates for reports and tools used by A&P
  • Determine key tradeshow data points
  • Interpret data sets to create and deliver custom, insightful presentations for the Sales team that tie back to the value propositions of the product suite
  • Play a large role in combining market saturation/customer data for future acquisitions
  • Create new datasets to build out market intelligence

  • Examples of projects:

  • Provide the Customer Success team with a list of accounts that meet the criteria for a particular upsell/product suite;
  • Pull data points across various A&P function to assist with the team’s individual goals (i.e., working with the Marketing and SDR teams to create a data report to be presented to clients at a national level);
  • Create a plan to update the back-end clinical and financial data sets in Excel, followed by an update to the Power BI report used by functions across A&P to gain market insights.

Skills and experience we're looking for:

  • Strong organizational, planning, and prioritization skills are required
  • Must be goal-oriented, positive, a self-starter, with strong financial and analytical skills
  • Highly proficient in Microsoft Word, Excel, Outlook, and PowerPoint
  • Well versed with data visualization tool – Microsoft Power BI
  • Seasoned experience in Market Research and Market Data and Analysis
  • Experience in Healthcare (Hospital/LTPAC), an asset

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.


When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected] 


PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

More Information on PointClickCare
PointClickCare operates in the Healthtech industry. The company is located in Mississauga, Ontario. PointClickCare was founded in 2000. It has 1557 total employees. To see all 25 open jobs at PointClickCare, click here.
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