Market & Business Intelligence Analyst at Southern Company (Atlanta, GA)

| Atlanta, GA
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Market & Business Intelligence Analyst


Job Summary

This position is responsible for providing marketing and business intelligence support within Georgia Power's Customer Solutions organization. The analyst will deliver customized market intelligence activities -- which may include primary research, secondary research, and data analysis activities - that help teams within the Customer Solutions organization anticipate market conditions and make more informed decisions so they can reach their goals of increased revenues, net income growth, high customer satisfaction, and low brand risk. These teams include Managed Accounts, Utility Services, Lighting, Electric Transportation, Connectivity and Renewable Customer Engagement.

Job Requirements

  • Education: Four-year degree required in Market Research, Marketing, Business, Communications, Data Analytics, Business Analytics or related field
  • Experience: 3 years of full-time experience in marketing research, business intelligence or related field
  • Understanding of marketing research (both primary and secondary) and data analysis methods
  • Strong communication skills (written and verbal) with the ability to effectively communicate with others at all knowledge and position levels
  • Ability to develop strategy, implement tactics, and leverage tools to deliver high-quality marketing research work product to internal clients
  • Ability to effectively gather and synthesize potentially large amounts of information/data from disparate sources and translate it to actions the company should take
  • Understanding of marketing campaign strategy, tactics and concepts including lead generation, product awareness, product enrollment and conversion rate optimization
  • Ability to think analytically to understand how to gather, interpret and apply findings aimed at product/program growth in all areas of the product lifecycle
  • Ability to interpret data, derive insights, report findings and make actionable fact-based recommendations.
  • Understanding of financial indicators (including Net Income, EBIT, Gross Margin, CapX, etc.)and ability to read and communicate P&L statements
  • Familiarity with external marketing research firms, tools, or resources
  • Strong interpersonal skills with the ability to work well within a team environment to build coalitions, engage & influence others, and potentially lead cross-functional teams
  • High level of proficiency with Excel, PowerPoint, and other presentation software
  • Strong planning and coordination skills with ability to juggle multiple projects simultaneously
Job Responsibilities

  • Conduct and communicate research and analysis focused on company, industry, market, and financial information within Georgia Power's Customer Solutions organization
  • Responsibilities may include:
  • supporting development of proposals and RFPs
  • conducting market assessments and competitive analyses
  • preparing market intelligence reports
  • writing profiles of commercial/industrial customers
  • producing data analysis on market size and market projections
  • researching customer pain points
  • developing and tracking key performance indicators (KPIs) around product performance
  • identifying meaningful trends and synthesizing them into growth strategies
  • Effectively communicate research and analysis to client groups, peers, mid-level management, and executive management regarding business intelligence
  • Provide guidance and consultation directly to stakeholders across Customer Solutions and partners
  • Assist in the internal goal-setting process
  • Manage Market Intelligence subscriptions, research repository (including access & client training), and vendor relationships
  • Respond to ad hoc requests for data and analysis from partnering organizations and leadership
Behavioral Attributes

  • Role model of Southern Style and Safety Excellence
  • Team player with strong interpersonal skills
  • High level of intellectual curiosity
  • Possesses a positive, customer-first attitude
  • Takes initiative and personal responsibility
  • Highly motivated and works well with minimal supervision
  • Demonstrated sense of urgency in fulfilling multiple requests in a fast-paced environment

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit and connect with the Company on Facebook (, Twitter ( and Instagram (

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): No

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2008841
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