In this Marketing Analytics Lead role, you will make Grove's Data team even more awesome and will help us take Grove's marketing to new places. Grove is a company that runs on data, and you will be the point person on acquisition. The KPIs you will be most focused on are CPAs, incremental revenue, new customer conversion, and customer lifetime value. This is a highly visible role that can shape acquisition strategy. You will also ensure that our data analysis and reports are accurate, rigorous (e.g. statistically-backed), and easily accessible via reports & dashboards.

You will report directly to the head of marketing analytics, working closely with other 11 members in the broader data team. 

This role is remote within the following US states:

CA, ME, WA, SC, NV, NC, TX, MA, MO, VT, OR, PA, IL, VA, MD

If you live in another state, feel free to apply - but we do not yet have payroll set up and will validate we can support your state before proceeding with the interview process.

And while this role is remote, you are welcome to use our offices if you are in the San Francisco, CA, Portland, ME, or Durham, NC areas! We may also ask you to travel (at most once per quarter) to meet with colleagues face-to-face in San Francisco (Grove pays for the travel).

YOUR IMPACT:

• This role will work very closely with Grove's Acquisition team, empowering them with data, providing recommendations on channel optimization & media budget allocation, collaborating with channel managers on hypotheses and media tests
• You will partner with our media mix modeling agency to make sure the insights they provide are actionable to Grove
• You will partner with other teams whose work influences our marketing - merchandising, engineering and become an expert on how each department's work impacts our customers, our marketing efforts, and our KPIs
• You will use your SQL skills to pull and analyze data, providing reporting on operational trends 
• You partner with other analysts in the team, monitoring the marketing data pipelines
• You will synthesize results/findings via clear, written, and verbal communications
• You will be action-oriented: you will propose next steps, and follow up to make sure action is being taken when big opportunities have been identified
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee of this job. Duties, responsibilities, and activities may change at any time with or without notice.

ABOUT YOU:

• 5+ years experience in a quantitative discipline with strong analytical and technical skills
• 2+ years’ experience driving analytics for growth, performance, or direct response marketing programs; Ecommerce experience is a plus
• You are highly collaborative, a strong communicator and are comfortable working on a high-performing team with shifting priorities;
• Experience with channel attribution or media budget management, marketing measurement vendor management, or team management experience is a plus
• High proficiency in SQL is required with some basic exposure to either Python or R for more advanced statistical analysis and visualization; Experience with Looker/LookML/dbt is also needed for success in this role
• You have a gut feel for how to separate signal from noise, and constantly apply the 80/20 rule to ‘sanity check’ that you are on the right path, before spending too much time pursuing a dead end
• You love to work hard, learn fast, and make an impact right away

BENEFITS:

• Core Benefits: Equity, Medical, Dental, Vision, Pre-tax and Roth 401k options, Short term and Long Term Disability and Life Insurance, Employer contribution toward Health Savings Account (HSA)
• Perks: Employee Assistance Program (EAP), Perkspot discount platform, Quarterly peer recognition awards, Class Pass discount, Free VIP Membership + 25% off every Grove order
• Work/Life: Internet reimbursement, Flexible Paid Time Off, 16 weeks Paid Parental Leave + discounts on fertility services

About Grove Collaborative

Launched in 2016 as a Certified B Corp, Grove Collaborative creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. With a flexible, monthly delivery model and access to knowledgeable Grove Guides, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from their flagship Grove Co. brand and from exceptional third-party brands, has been thoroughly vetted against strict standards for sustainability, efficacy and supply chain practices. On a mission to move Beyond Plastic, Grove is the first plastic neutral retailer in the world and is committed to becoming 100% plastic-free by 2025. For more information, visit grove.co/beyondplastic.

Let’s do this

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].