Manager, Consumer Insights (Remote) at The Scotts Miracle-Gro Company

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Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

We are looking for a Consumer Insights Manager who will join our Marketing Team. Remote applicants welcome.

Are you innately curious, passionate about deeply understanding consumers and pushing beyond facts for game-changing insights? Are you excited about working on a diversified portfolio of legacy and disruptor brands? Do you want to work on the challenge of building brands/products that will win with existing consumers and bring new consumers into the category? If so, you may be the right person to join the Consumer Insights team at Scotts Miracle-Gro.

The Consumer Insights Manager plays a critical role within Marketing, translating research findings and trends into actionable insights. They represent the voice of the consumer in business decisions and identify opportunities for audience targeting, positioning and innovation based on consumer needs.

  • Act as a strategic partner to the brand teams by leading the
    consumer learning agenda to address business questions and fill knowledge gaps.
  • Utilize primary, secondary research as well as social listening & contact center data to provide business insights,
    recommendations and thought leadership. Effectively utilize trends data and other secondary sources to "connect the dots" and recommend marketplace opportunities.
  • Consult on business questions / lead project scoping to ensure a clear and actionable research brief identifying the right
    methodology and research partner.
  • Execute research projects that deliver against objectives and build impactful, visually engaging presentations to drive action.
  • Evangelize and socialize consumer insights throughout the entire organization to build a consumer obsessed and empathic culture.

Desired Skills & Experience
  • 5+ years of experience producing high quality, well-regarded
    insights work.
  • Bachelor's degree required, Master's degree preferred.
  • Proven track record of actionable insights work, including
    compelling and motivating storytelling
  • Extensive experience in building strategic partnerships with critical stakeholders including brand, innovation, sales, R&D teams & agency partners.
  • An openness to challenge the norm and find new ways of
    answering tough questions.
  • Experience working with third party suppliers ensuring they are aligned to our key deliverables and driving impactful outcomes.
  • Interest/experience in 'DIY' market research tools such as Suzy & Qualtrics.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel
  • Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
  • We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
  • We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
  • Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans' Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
  • Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
More Information on The Scotts Miracle-Gro Company
The Scotts Miracle-Gro Company operates in the Other industry. The company is located in Marysville, OH. The Scotts Miracle-Gro Company was founded in 2022. It has 5001 total employees. To see all 3 open jobs at The Scotts Miracle-Gro Company, click here.
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