Lead Data Analyst, Marketing at Bestow (Remote)

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ABOUT BESTOW

Bestow is the leading digital platform for life insurance. As both a direct-to-consumer destination and an infrastructure provider, Bestow is on a mission to make life insurance accessible to millions of underserved families. 

We strive for work-life balance and believe happy employees make for better experiences and happier customers. It’s a model that helped us land on Forbes’ Best Startup Employers 2021 and 2022 lists!


ABOUT THE TEAM

As the Lead Data Analyst, Marketing, you will lead the strategy, design, and deployment of analytics initiatives in partnership with our Marketing team. You will develop a deep understanding of our business and lead key initiatives that will allow us to scale more effectively and deliver impactful results. Your expertise in strategy, analytics, and marketing technology will be critical in developing our attribution methodologies, building customer identities, optimizing our experimentation efforts, and delivering impactful insights tied directly to core initiatives. You have comfort with ambiguity and possess solid critical-thinking skills that will allow you to thrive & deliver results in an agile business that is scaling quickly. 
 
Your experience with cross-functional work will help you navigate solving complex problems in collaboration with Data Science, Data Engineering, Product, and Customer Operations teams. Your data-driven mindset & excellent communication skills will ensure that your insights & solutions make a significant impact on our Marketing team’s efforts to drive growth & efficiency at Bestow. 

Open to Austin, TX, Dallas, TX or Remote (US) #LI-Remote

ABOUT THE ROLE

  • Lead design and deployment of analysis that span paid media & customer lifecycle marketing efforts
  • Lead data strategy in partnership with Marketing Technology to build our customer identity at Bestow
  • Lead design, strategy, implementation, and migration of/to multi-touch attribution
  • Assist in leading the optimization of experimentation & A/B testing processes & measurement
  • Create & optimize data infrastructure to help scale & propagate data within our team and with our marketing stakeholders
  • Act as a thought leader for data-informed initiatives and support guide team’s direction and roadmap
  • Partner with Data Science, Data Engineering, and Product teams to solve problems at scale
  • Inform, influence, and execute new strategies and tactics using analysis and impact metrics to support your positions
  • Build reports, dashboards, and metrics that equip the co-organization to scale successfully

THIS ROLE REPORTS TO

  • Manager of Analytics

YOUR EXPERIENCE

  • 6+ Years of Data Analytics experience
  • Demonstrated understanding of Marketing Analytics & Technology
  • Demonstrated adeptness with SQL
  • Demonstrated proficiency with Python
  • Professional experience using a Data Warehouse
  • Demonstrated problem-solving experience providing actionable, data-driven business insights and recommendations
  • Demonstrated experience in storytelling with data
  • Experience working collaboratively with cross-functional stakeholders
  • Communication experience in articulating issues to both technical and non-technical audiences
  • Experience with Visualization Tools (Tableau (Preferred), Looker, etc.)

TOTAL REWARDS

Competitive salary and equity based on role
Annual bonus based on company and individual performance
Flexible PTO plan
100% paid premiums for medical, dental, and vision insurance
Paid parental leave
Annual lifestyle spending account to support your physical, emotional, and financial wellbeing
Flexible work-from-home policy and open to remote
Learning & Development opportunities


We value diversity at Bestow. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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An Insider's view of Bestow

How would you describe the company’s work-life balance?

At Bestow, since day one, our leadership team has always stressed the importance of maintaining a high-quality work-life balance. It has allowed me to be fully present in all things, both professionally and personally. With a positive balance in both places, my overall productivity has improved, all while pursuing my passions

Samantha

Technical Program Manager

How do you collaborate with other teams in the company?

We have an open collaboration approach as we take advantage of available channels of communication (not afraid of over-communicating) and provide enough empowerment to each team to drive value. We have substantial autonomy to make decisions and move fast!

George

Head of Strategic Finance

What makes someone successful on your team?

What makes someone successful on our team is the willingness to learn and openness to be a part of something special. Being successful requires clear and open communication, providing support, access to great resources, and diversity. I am so fortunate to be able to rely on my team for all my needs within the company.

Chastity

Customer Services Specialist

How do you empower your team to be more creative?

I provide an environment that promotes an open market for ideas from the team and let them choose the best ones to adopt. I encourage experimenting and failing fast, learning, and moving forward.

Kamal

Senior Director, Engineering

How does the company support your career growth?

“The company supports my career growth by offering a certain education amount that can be used towards purchasing books or obtaining certificates. In addition, the company offers access to Linkedin Learning, for free, to all employees where we have access to over 5000 courses. I’ve taken advantage of both to continue to grow as a Data Engineer.”

Adaeze

Data Engineer II

What are Bestow Perks + Benefits

Bestow Benefits Overview

Why work with us?

When you’re reinventing an industry that’s gone unchanged for centuries, you need brain power, imagination and endless curiosity. At Bestow, every voice counts and every employee can shape our mission: to make financial products accessible to more people.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Caring for our own by covering 100% of employee medical insurance.
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Bestow provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per quarter.
Parking
We offer employees a parking subsidy.
Relocation Assistance
Our relocation assistance plan offers a maximum reimbursement of $5,000 and is on a case by case basis.
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within

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