Lead Business System Analyst at Dentsu (Little Rock, AR)

| Little Rock, AR
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Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The Business Systems Analyst is the key liaison between a high profile client and the Merkle Technology Teams. This is a highly visible position, as the Senior Business Analyst elicits and drives requirements and initiatives at multiple levels of detail for a Merkle client(s). The Business Systems Analyst should have a strong attention to detail and is entrusted with accurately documenting requirements and acceptance criteria for a project.

  • Contribute as a project cross functional team.
  • Participate in deep dive sessions with end users and subject matter experts as a means to elicit business logic.
  • Support and influence the Business Systems Analyst Center of Excellence through support of best practices and sharing insights within the Business Systems Analyst Community (managed services and implementation).
  • Provide consultative expertise (Internal & External)
  • Ensure the enablement of a smooth transition and maintenance of the solution into production, working with internal team members, end users, and supporting facilitating change requests with the broader team using a defined change management process.
  • Lead data asset analysis for the incoming data to understand how data relates to business requirements and business rules
  • Responsible for written requirements specifications (business, functional, STT, FLD) from initial creation, through change management and solution delivery.
  • Interface with the client, third-party vendors, and multi-disciplinary teams within Merkle to develop the solution
  • Manage and/or mentor less senior Business Systems Analysts within the Implementation team and client projects ensuring Business Systems Analyst Deliverables.
  • Synthesize complex and sometimes contradictory information into concise, readable, unambiguous written requirements at multiple levels of detail across key supporting documents.
  • Provide input into the functional design of solution data integration, in cooperation with systems analysts, leveraging multiple traditional inputs (Customer, Transaction, Promotion History).
  • Adherence and input provided to project management regarding schedule, scope, risks, and cost tradeoffs.
  • Utilize and provide recommendations regarding Business Systems Analyst best practices.
  • Serve and support other Business Systems Analyst s as the functional point of contact for the solution during design and development, working through data and design questions/issues as they arise.
  • Work closely with the Quality Assurance discipline or lead this discipline on small projects definition and execution of a test plan, which will include internal testing and user acceptance testing.
  • Synthesize complex and sometimes contradictory information into concise, readable, unambiguous written requirements at multiple levels of detail.
  • Develop and deliver account cross-training and knowledge sharing.
  • Willingness to travel when necessary.
  • Work with remote and global colleagues and the associated schedule flexibility required due to multiple time zones.


  • 7+ years of experience in client facing roles, specifically leading Discovery/JAD sessions of cross functional teams.
  • 7+ years of experience with writing business and functional requirements for data ingestion, data transformation, integration with various interfaces
  • Must possess basic SQL skills.
  • Experience working with Customer Data Platforms (CDP) such as, Adobe experience, Salesforce Integration Studio, Action IQ or any like platforms.
  • Ability to understand, drive, and document Use Cases
  • Experience with writing detailed data requirements documentation for data ingestion, data transformation, integrations with various interfaces
  • Fundamental understanding of relational database design concepts [e.g., table design, table relationships (e.g., one-to-one, one-to-many), primary and foreign key designations, etc.]. 
  • Fundamental understanding of Data Driven Marketing, especially: Database Marketing, Direct Marketing, Email Marketing, Interactive Marketing, Digital Marketing
  • Ability to identify and work with others to arrive at creative solutions that are not readily apparent and to turn unclear facts into logical patterns and concepts
  • Knowledge of Customer Data Integration – both known and anonymous customers – processes and best practices is a Plus.
  • Ability to thrive in a fast-paced environment and rapidly master complex data structures.
  • Experience working cross-functionally and with remote team members
  • Critical listening and thinking skills
  • Strong analytic skill
  • Strong attention to detail
  • Customer Service Focus
  • Strong communication skills (written and oral), Including client communication
  • Skilled with Word, Excel, PowerPoint, and Visio.
  • Bachelor’s Degree or equivalent work experience is required

Additional Information

All your information will be kept confidential according to EEO guidelines.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 


More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 124 open jobs at Dentsu, click here.
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