Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

Upwork is looking for someone to lead analytics for our Brand Awareness campaigns and measure the financial impact of brand investment.  This role has an opportunity to hire and grow a team to cater to a growing brand budget. Prior experience in working with brand agencies, brand measurement and measuring online and offline brand awareness campaigns is required. In addition, strong domain knowledge of Marketing Mix Modeling (MMM) / Multi-Touch Attribution (MTA) and experience hiring and coaching a team of analysts is expected out of this role.

Your Responsibilities:

• Build and execute on the Brand Analytics roadmap across a wide group of stakeholders
• Own segmentation and targeting to understand financial returns at the Marketing channel (Podcast, Addressable TV etc) and campaign level
• Analyze campaigns, A/B tests and provide readouts on performance and make recommendations to improve the campaigns.
• Provide weekly performance summary for executive consumption and run weekly team meetings to review campaign performance.
• Drive necessary data infrastructure improvements to enable full visibility into our brand spend performance through the usage of 3rd party data sources and our internal data warehouse

What it takes to catch our eye:

• Experienced in leading Analytics teams with $100M+ Brand Marketing budgets
  Experienced in brand awareness analytics with a background in segmentation and targeting.
• Experienced in brand awareness testing, including geographical-based targeting, to help understand incremental impact of brand investment
• A strong understanding of MMM and MTA and prior experience validating MMM results through testing.
• Experienced in SQL and in visualization tools such as Looker, Tableau, Power BI or equivalent
• Ideally, you’re worked with two-sided marketplaces businesses or ecommerce platforms

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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