Overview

We're a Little Different

Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

At Mercy, we believe in careers that match the unique gifts of unique individuals - careers that not only make the most of your skills and talents, but also your heart. Join us and discover why Modern Healthcare Magazine named us in its "Top 100 Places to Work."

Overview: Reporting to the VP, Digital Commerce, the Executive Director is responsible for achieving Mercy's objective of building long-term, loyal & profitable relationships with customers at scale, as a means of increasing affinity, loyalty, frequency, referrals to friends, and utilization of additional Mercy services, driving higher Customer Lifetime Value (LTV). Additionally, the Executive Director will lead all Mercy Marketing Technology (MarTech) investment, implementation, and integration activities. This position will lead the build and continued support of a data warehouse that informs all consumer and market analytics. The Executive Director will collaborate with all Integrated Marketing functional teams to ensure all initiatives are well-coordinated, planned, implemented, and measured across the ministry. The leader will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.

Qualifications:

• Experience: Minimum of three years' experience in building, supervising, and mentoring a team
• Experience deploying a comprehensive, omni-channel CRM program
• Experience utilizing a variety of Interactive/Digital Marketing tools, including E-Mail, Re-targeting, Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile.
• Healthcare experience a huge bonus
• Required Education: Bachelor's degree in Marketing, Finance, Accounting, Statistics or Computer Science required
• Preferred Education: MBA
• Other: World-class Direct Marketing skills and execution abilities (technically proficient)
• Hypothesis formation and data identification
• Presentation of results in consumable formats, including dynamic dashboards
• Common spreadsheet applications (e.g., Excel), including pivot tables and charting
• Knowledge of industry-specific measurement methods, such as customer lifetime value, propensity-to-buy, and propensity-to-churn
• Incorporating offline (e.g., point-of-sale) and external online (e.g., CRM) data into an online marketing campaign analysis
• Knowledge of financial, accounting, and budgeting activities and analysis

We Offer Great Benefits:

Day-one comprehensive health, vision and dental coverage, PTO, tuition reimbursement and employer-matched retirement funds are just a few of the great benefits offered to eligible co-workers, including those working 48 hours or more per pay period!

We're bringing to life a healing ministry through compassionate care.

At Mercy, our supportive community will be behind you every step of your day, especially the tough ones. You will have opportunities to pioneer new models of care and transform the health care experience through advanced technology and innovative procedures. We're expanding to help our communities grow. Join us and be a part of it all.

What Makes You a Good Match for Mercy?

Compassion and professionalism go hand-in-hand with us. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We're also collaborative and unafraid to do a little extra to deliver excellent care - that's just part of our commitment. If that sounds like a good fit for you, we encourage you to apply.

Keywords

CRM OR Consumer Analytics OR CRM analytics OR marketing technology OR digital marketing

Job Board Tags

#LI-TM1