About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

We are looking for an analytical and results-driven Director, SEM to join our Growth team. Reporting to the Senior Director, Growth, you will be responsible for nurturing and building a best-in-class paid search program at Ro. You will have ownership over a significant 8-figure SEM budget and will have the opportunity to drive new business growth across our different business units and care verticals.

Who are you? You are a technical Growth leader who is excited about driving new user acquisition through SEM, PLAs, GDN, etc. in a highly dynamic and complex environment (telehealth). You are flexible and can embrace ambiguity to navigate the intricate pharmaceutical advertising policy landscape and work with Marketing, Clinical, and Legal partners to devise creative solutions for difficult problems. You are equally excited about the “work” as you are about building and mentoring a team of world-class UA operators.

What You’ll Do:

• Oversee the entirety of our SEM program, inclusive of Paid Search, Google Shopping, GDN, and YouTube, managing a substantial budget against growth and efficiency goals
• Provide thought leadership to a team of seasoned SEM operators, mentoring and growing the team as needed to hit aggressive growth targets
• Partner with product, engineering, and analytics teams to build, test, and optimize SEM-oriented user experiences on our websites and in our e-commerce flows
• Collaborate with functional leaders and finance team to align on budgets and financial targets for each business unit
• Lead marketing analytics and attribution projects to better understand the longer-term business impact of different SEM campaigns and tactics
• Drive forward key relationships with marketing, clinical, and legal partners to create effective SEM ads and landing pages
• Own relationships with technology providers, agencies, and service providers that support our SEM program 
• Partner with data science and analytics to run structured incrementally tests, pressure testing branded search, YouTube, etc.
• Collaborate with growth and care vertical leaders on discount strategy and testing, ensuring promo tactics utilized within our SEM program are accretive to the business

What You’ll Bring to the Team:

• 10+ years experience with at least 7+ years of SEM experience in an evolving, competitive industry, such as e-commerce, OTAs/travel, fintech, etc.
• Subject matter expertise across the full suite of Google/Bing platforms: paid search, PLAs, GDN, YouTube, etc.
• Proven track record of delivering outsized business impact through aggressive SEM campaign optimization
• Excellent analytical and technical skills, with a bias towards technical SEM, feed management, etc.
• Prior experience building technical marketing products is a major plus.
• Strong people management skills with a track record of building and managing a best-in-class acquisition/growth team
• Ability to communicate complex/nuanced information to business and technical audiences alike
• Insatiable eagerness to learn and push what we’re doing, across campaign management/optimization, data analytics, and our product experience

Bonus Points:

• Growth product background with an emphasis on testing and building ad products
• Prior experience operating in a heavily regulated environment, such as healthcare, law, or finance

Benefits + Perks:

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, fitness, and physical therapy

At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we are committed to building an inclusive environment where you can be you.

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