Director of Digital Analytics
Location: REMOTE
Description: Our client is currently seeking a Director of Digital Analytics to join their team on a 100% Remote and Contract basis!
This position is a client-facing role requiring both technical analytics and direct-to-consumer marketing business knowledge and skills. This role supports the efforts to craft the overall vision for how leveraging web/digital data integrates with other channels to support the multi-channel analytics and consumer efforts. Working across business, IT, and analytic teams, gain an in-depth knowledge and understanding of the key consumer touch points across channels, technology platforms, and available solutions to generate real-time insights and communications. Leverage hands-on technical and digital marketing business acumen to drive reporting, analytic insights, and modeling.
Qualifications:
? 4+ years of experience utilizing analytics tools and databases, including SAS, R and other databases
? 4+ years of experience with advanced analytics, including machine learning and artificial intelligence
? 4+ years experience as a database analyst, specifically with large databases is required
? Web analytics and reporting leveraging Adobe Analytics or similar tools
? Managing and building digital analytics data transformation (importing/exporting) to combine online/offline channel interactions reporting and analysis
? Understanding of traffic-driving mechanisms to an online website and interpreting key website behavioral variables
? Proficient knowledge of web design structure and tagging for digital analytics data capture
? Proficient user skills in MS Access, Excel and Word are required.
? Bachelor degree in Mathematics, Statistics or similar field is required.
? Strong Communication Skills
Assets:
? Experience utilizing Oracle and DB2 Database tool is preferred
? Proven ability to effectively prioritize and manage the needs of multiple stakeholders
? Ability to communicate technical or detailed information effectively to nontechnical audiences
? High marketing domain knowledge
? Project management skills are essential
? Experience delivering direct-to-consumer oriented analytics and solutions oriented to real-time communication
? Business Intelligence tool implementation and management, such as Tableau
? Experience working with statistics to perform analysis, data modeling, and predictive behavioral modeling
? Knowledge of Power Point is desired
? Healthcare industry experience is preferred
? Masters Degree
Contact: [email protected]
This job and many more are available through The Judge Group. Find us on the web at www.judge.com