Director of Digital Analytics - Pharma (Remote)

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Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
Epsilon is seeking a Director of Digital Analytics to join our growing Digital Strategy & Analytics team. In this role, as director, you will be a key point of leadership for one of our largest and fastest growing pharmaceutical accounts. You will lead teams, provide data driven insights, and deliver effective and clear storytelling to our clients to help them optimize their current efforts and develop better-performing efforts in the future.
With the support of junior team members, you will generate insights from data across many of our clients' different systems: Websites (desktop & mobile), Mobile apps, Email, Databases, Chatbots, Media (search, social, display), Heatmaps, Voice of Consumer (Surveys), etc. You will also collaborate with our advanced analytics teams in the analysis and implementation of advanced modeling and segmentation efforts across Patient and Health Care Professional. Similarly, you will partner with our account and strategy teams to deliver the insights, recommendations, and optimizations that are necessary to drive the business forward.
Our ideal candidate is experienced in digital and pharmaceutical marketing, has excellent communication skills, exhibits a high EQ, and is adaptable to fast paced and evolving situations. The Director of Digital Analytics will report to the Senior Director of Digital Analytics.
Responsibilities:

  • Serve as a team expert and lead in digital analytics spanning Web (GA360), Email, and Database with a solid understand of media and its impact on site performance.
  • This role will span Patient and Healthcare Professional, marketing but will have a heavier focus on HCP marketing.
  • Provide digital analytics guidance for all brands and teams you lead. This includes: identifying, scoping, planning, and executing analysis opportunities in year and for annual planning.
  • The Director of Digital Analytics will work with managers and analysts (U.S. and abroad) to help manage, compile, and pull the data necessary. While the analysts and mangers will help with much of this, the Director at times may be required to go in and pull data themselves. The Director will focus heavily on crafting the marketing results presentations, communicating the story and making recommendations that align to our clients business goals.
  • Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Will work with the analyst closely in this capacity.
  • Leading and contributing to key enterprise initiatives such as: Measurement framework implementation, tagging and reporting standardization, building, and designing automated dashboards, auditing tagging implementation, and maintaining complete and clear documentation and project plans for all projects.


Requirements:

  • 7-10 years of relevant professional experience conducting digital analytics and experience being a key point of contact for a client relationship.
  • Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychology.
  • Must have healthcare experience. Healthcare agency experience is preferred
  • Deep experience with Google Analytics and QA'ing events & tracking is required.
  • Experience with Google Tag Manager
  • Experience with Google Optimize
  • Advanced Microsoft PowerPoint skills and experience developing client presentations.
  • Experience with Email and Database analytics and a strong working knowledge of statistical analysis, segmentation, and research methodologies.
  • Ability to clearly communicate the findings of a complex analyses.
  • Ability to find key insights across disparate sets of data to help positively impact the business.
  • Detail-oriented, organized, and able to work on multiple projects over the course of a day.
  • Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative, and marketing resources.
  • Demonstrates an ability to think outside the box and take initiative upon themselves in order to solve problems as they arise.


Preferred but not required:

  • A master's degree in business administration, statistics, or any other related field
  • Familiarity with statistical software and data manipulation tools such as SQL, SAS, R, or Python
  • Experience with data visualization tools such as Power BI and Data Studio
  • Experience with Google Big Query


Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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Technology we use

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An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Senior Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with nonprofits
Open door policy
Open office floor plan
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Epsilon provides back-up care benefits.
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Company-sponsored happy hours
Happy hours are hosted at team's discretion.
Onsite office parking
Recreational clubs
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Continuing education available during work hours
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available

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