GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. GRAIL, LLC is a wholly-owned subsidiary of Illumina, Inc. (NASDAQ:ILMN). For more information, please visit www.grail.com.

GRAIL is seeking a proven Digital Analytics Manager who is passionate about profitably growing the business through the intersection of data, analytics and experimentation. The Digital Marketing Analytics Manager is responsible for collecting and analyzing digital marketing channels (web, social, email, etc.) and campaign performance data, preparing and automating reports and presenting results and data-based recommendations to the broader marketing and executive teams. This individual will be our in-house analytics expert, will need superior analytical and problem solving and storytelling (via data) skills to succeed in this role. You should think outside the box to develop quantitative reports that are easily digestible and action oriented. This is a new position reporting to the Sr. Director of Digital Marketing Operations. 

You will:

• Data Analysis & Reporting (Campaigns & Channels): with a focus on data visualization, storytelling and providing data driven insights and recommendations, this role is responsible for building and developing the digital analytics function. They are responsible for establishing reporting cadence, setting up analytics (UTM codes, tagging, etc.) and utilizing all digital marketing tools available (GA, Data Studio, SEMRush, Hotjar etc.) to report on organic channel performance and campaign level performance. They oversee the entire process and make strategic analytic-related decisions during the planning process (data capture and tracking), make real-time optimization during campaigns and handle all reporting post campaigns, with a focus on takeaways and recommendations to optimize future campaigns.
• Report & Dashboard Delivery: responsible for not only gathering and creating reports and dashboards, but also delivering results to cross functional partners in a meaningful and understandable way.
• Testing, Data Capture and Tracking: coordinates data capture and tracking with internal teams and vendors (if applicable) to ensure analytics implementation enables tracking of desired channels, campaign activity and key performance metrics. Supports testing, site migrations, content and other updates from a data tracking and analytics perspective.
• Subject Matter Expert / Continual Learning: serve as point person for analytics questions from marketing for other teams. Will continue to learn about Google Analytics, data capture, data visualization and other analytics related areas to ensure they stay on top of trends and innovations in the analytics space.

Your background should include:

• Bachelor’s degree required
• 7+ years’ experience working in the field of digital data analytics & reporting in a highly regulated industry.
• Google Analytics certification - 5+ years working on GA and other like tools
• 5+ years’ experience with tag management, Google Tag Manager and Google Cloud Console
• Shown experience in using data to make recommendations that improved SEO, SEM, Web Conversion and Social Media results
• 3+ years’ experience with A/B testing and web optimization tools such as Optimizely or Google Optimize
• Experience with UX/CX platforms (e.g., UserTesting)
• 2+ years’ experience extracting data from various marketing tools (e.g., Hootsuite and Sprout Social) such as social channels, ABM, automation platforms, display and paid search
• 2+ years’ experience with data visualization and knowledge of BI tools
• 2+ years’ experience in advanced marketing analytics methodologies such as testing, competitive analysis, surveys, and experimentation
• Shown ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment




Preferred Qualifications:

• Master’s degree
• Healthcare startup experience or highly regulated industry
• Experience with Salesforce CRM and other Marketing Automation platforms reporting - Pardot and Marketing Cloud
• Domo experience is a bonus
• Attention to detail and strong organizational skills
• Be action and results oriented, but able to realize when lack of process is impeding results and be driven to build processes that drive scale
• Familiarity with SQL and Predictive Analytics tools

GRAIL is an Equal Employment Office and Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, GRAIL has made the decision to require all U.S. employees receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.