Digital Analyst, Merchandising, Zoro at Zoro (Buffalo, NY)

| Buffalo, NY | Hybrid
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Company Summary:
Zoro offers millions and millions of products - an endless aisle with everything you need to run your business. We offer fast and free shipping, no-hassle returns, and exceptional customer service. We've grown quickly in a short time and are continuing to do so while aggressively growing our revenue. We are excited to be a part of an award-winning culture - we have been named a Great Place to Work for multiple years in a row, among other local and national accolades. We think Zoro is a pretty amazing place to work and grow, and think you will too!
Primary Function:
Zoro is seeking a motivated, curious and knowledgeable Digital Merchandising Analyst who will be responsible for analyzing complex data patterns and turning them into actionable insights across the digital merchandising organization. They will serve as the subject matter expert in identifying and analyzing data across our 7 Mil product assortment as well as understand key site metrics to improve our customer's navigation experience at scale. You will be responsible for forecasting, planning and effectively communicating actionable insights across multiple teams and disciplines.
The digital analyst will own the analytical translation of Big Query data to the world of our B2B customers and what we can collectively do to improve their shopping experience. The digital merchandising analysts are expert communicators of our data, savvy with SQL and R/python for doing data transformations and visualization to make the data actionable, and are the in-house experts on what this means to merchandise our endless assortment.
This position will work closely with Digital Merchandising, Experience Design (XD), Marketing, and Category Management to improve customer navigation at scale in relation to a) product category, b) search c) brand / supplier partner and d) customer segmentation.
  • Act as subject matter expert of Analytical Tool Sets (Big Query, Looker, GA, Google Colab, Content Square) and be able to create exception reports to help team members execute solutions and troubleshoot problems related to customer navigation on
  • Understand and leverage Merchandising Tool Sets (BRSM, P360, Qualtrix) to inform merchandising practices
  • Analyze web KPIs related to the team's ability to improve the customer experience, purchase path and translate findings into scalable site improvements
  • Monitor Performance for a set of categories, brands, and suppliers. Define and execute initiatives to improve performance for those categories long term
  • Develop an understanding of Category Optimizations to facilitate collaboration with Merchandising Managers to test and learn about strategies to optimize categories at scale
  • Apply data driven insights across segments of our assortment and develop global testing hypothesis that improve customer's findability
  • Collaborate with Digital Merchandising, Marketing and UX to devise, document and test new or revised merchandising strategies to support individual category or customer segment needs, and then adjust as needed based on user feedback
  • Provide general assistance with project analysis needs, including data quality and reconciliation, QA and UAT testing phases
  • Utilize Google Analytics, SQL, BigQuery and Excel to support and test decisions for merchandising strategies related to customer navigation
  • Reformat and visualize data for team to help speed up their time to doing analysis on the data
  • Proactively investigate traffic, conversion, and performance trends using web analytics data or other methods such as ContentSquare, Looker etc.

  • 2+ year experience in an online search, digital merchandising, online analytics, or business analyst role
  • Experience and excitement to work with with large data sets and tackle complex data manipulation with a formulaic approach
  • Attention to detail, with a methodical approach to work
  • Self-starter who is comfortable working in an entrepreneurial culture and fast-paced environment.
  • Strong, proactive communication skills. Communicates timelines and plans ahead. Provides context and clarity around the "what", "why" and "how"
  • Actively seeks clarity throughout all levels of the organization and can effectively communicate cross-functionally regarding alignment to business goals.
  • Team player who is collaborative and consistently demonstrates curiosity by asking questions, listening and engaging with others
  • Proactively seeks feedback, accepts areas of opportunity and excellence and applies feedback to grow. Constructively gives upward, cross-functional and peer feedback.

Required Skills
  • Ability to write complex, and efficient SQL queries to extract data
  • Strong data manipulation and analysis skills in SQL; experience or willingness to learn R/python
  • Strong data manipulation and analysis skills. Ability to effectively execute Python or R and translate to actionable insights
  • Experience using Google Analytics Clickstream Models, SQL, BigQuery, Google Colab
  • Experience with Business Intelligence and data visualization tools such as Looker
  • Ability to translate business needs into analytical frameworks

Zoro Values and Inclusive Culture: Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented, and all team members can be confident that their experiences and perspectives are valued. Zoro aims to empower all employees to learn about, raise awareness, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow and thrive.
We recognize the courage and effort it takes to apply for your next opportunity. We also recognize that there is rarely such a thing as a perfect candidate. Even if you do not meet every qualification, we still encourage you to apply -- we do not want to miss out on meeting the next person who could emerge as a key contributor to our business and culture.
Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Vue.jsFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • CanvaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • HootsuiteCMS
    • Google HangoutsCollaboration
    • SlackCollaboration

An Insider's view of Zoro

How do you collaborate with other teams in the company?

The autonomy with which I collaborate with people across our growing company is my favorite aspect of being on the Zoro team. I have the trust and freedom to solve fun problems daily with experts in engineering, design, supply chain, marketing, architecture, and dozens more. The bonus is having the privilege to be my true self in every interaction.


Sr. Manager, Project Management

How has your career grown since starting at the company?

I was given the opportunity to broaden my experience by moving into the Finance org. With this move, I have gained a new perspective, which has resulted in an evolving approach to solve business problems. I attribute much of my success and growth to my team, peers, and leadership, and am thankful for their continued support and mentorship.


Sr. Manager, Finance

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!


Sr. Financial Analyst

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized café inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Through period live trainings and webinars, it is important for all of our Zoro team members to collaborate, ideate, operate without bias!
Mean gender pay gap below 10%
Diversity employee resource groups
Zoro has an Inclusion Council comprised of a diverse group of team member volunteers across all levels within the organization to build awareness and strategize on DEI initiatives.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Optional Voluntary Benefit
Wellness programs
Discount partnership with Sky Fitness.
Team workouts
We've offered yoga, kickboxing, mindfulness, walk-a-thons, and other sessions for our team members to explore ways to strengthen physical, emotional and spiritual wellness.
Mental health benefits
Financial & Retirement
401(K) matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company equity
Zoro has a discretionary Long-Term Incentive Program available to certain positions within the organization.
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid volunteer time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company-sponsored outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Free snacks and drinks
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some meals provided
Company-sponsored happy hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Onsite office parking
Recreational clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation assistance
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Tuition reimbursement is subject to an application process and appropriate business case for approval. Reimbursements for the first $5,250 & reimbursement at 50% of costs above that annually.
Lunch and learns
Promote from within
Continuing education stipend
Continuing Education stipend is subject to an application process and appropriate business case for approval.
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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