Data Analyst at Sinclair Broadcast Group (Baltimore, MD)

| Baltimore, MD
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The ideal candidate should be adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action. They must have experience using a variety of data mining/data analysis methods, using a variety of data tools, building and implementing models, and using/creating algorithms. They must have a proven ability to drive business results with their data-based insights. They must be comfortable working with a wide range of stakeholders and functional teams. The right candidate will have a passion for discovering solutions hidden in large data sets and working with stakeholders to improve business outcomes.

Job Responsibilities include :
  • Developing and maintaining understanding of Sinclair Digital products
  • Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions
  • Analyze data from company databases to drive optimization and improvement of product development
  • Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes
  • Leveraging Data Visualization software (Power BI preferred, Tableau, Data Studio) to help tell stories through data
  • Support 3 rd party data integration
  • Analyze performance after launch to audit impression and traffic levels after site or app migrations, etc
  • Identify data seasonality, outliers for our products and platforms
  • Execute deep-dive analysis that are priorities of the business that helps develop informed decisions
  • Providing week over week, month over month and year over year reporting in addition to any day-to-day sales support and operational needs of the local news stations
  • Understanding and translating the digital ecosystem to sales driven professionals as the resident expert
  • Being agile and adapting to new processes and workstreams
  • Solutions-oriented and team player


Required Skills:
  • BA in Math, Statistics, Marketing Analytics, Media, or related field
  • 3 + years' work experience in data analytics, media research or data science with ad tech company
  • A strong understanding of key sales metrics and online media measurements (impressions, CPMs, eCPMs, uniques, sessions, pageviews, visits, referrers, viewability, etc)
  • Experience using Google Ad Manager, Google Analytics, Data Studio, Google BigQuery or comparable digital analytics and cloud provider
  • Programming skills (ie: SAS, SQL, etc)
  • Advanced skills in Excel (ie. Knowledge of spreadsheet functionality including V-lookup, pivot tables, macros, charts, and graphics)
  • Knowledge in 1 st , 2 nd , and 3 rd party data capabilities
  • Experience with Salesforce, Tableau or SQL a plus
  • Ability to coordinate and communicate across multiple teams to deliver the desired outcome
  • Understanding of statistics concepts and methods, data mining, and statistical modeling
  • Understanding of broadcast/cable, CTV/OTT and digital media landscape a PLUS
  • Excellent written and verbal communication skills
  • Strong problem solving, troubleshooting and collaboration skills
  • Positive attitude and ability to work productively in an open environment


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
More Information on Sinclair Broadcast Group
Sinclair Broadcast Group operates in the News + Entertainment industry. The company is located in Seattle, WA, Cockeysville, MD and Hunt Valley, MD. Sinclair Broadcast Group was founded in 1986. It has 5001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 72 open jobs at Sinclair Broadcast Group, click here.
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