GoodRx is America’s healthcare marketplace. Each month, millions people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role

At GoodRx, we make decisions based on data. Few decisions have a greater impact on the company than how we interact with our customers. We are looking for a leader to continue to help bridge the insights we have with our customers with the parts of the business that make decisions based on this data.

The Business Analytics Manager, Customer Analytics will be responsible for delivering insights and recommendations to drive growth, engagement and retention of our customers. The Manager will work closely with marketing and other cross-functional leaders to develop data-informed strategies to monitor and optimize the customer journey. You will be responsible for developing internal BI capabilities and democratizing data across the organization. You will report on key business measures, deliver insights, develop compelling data visualizations, data mine, and tell our customer story.

Responsibilities:

• Act as business analytics support partner for key stakeholders in the organization including Marketing, Product and Finance.
• Lead analytic efforts to understand and report on customer behavior and business optimization opportunity (identify new customers, repeat business, reduce churn, improved channel and customer targeting methods, and market forecasting)
• Manage and analyze big data sets to understand customer behavior and inform digital marketing decisions; develop, implement tools to strategically evaluate customer segmentation and identify actionable insights to drive optimal ROI and achievement of quarterly targets through customer engagement. 
• Deliver and automate daily, weekly, and monthly reporting; design and build visually engaging and informative dashboards.
• Present analyses and findings to stakeholders; 'telling the story' and identifying drivers and opportunities for marketing and general business performance.
• Partner with cross-functional stakeholders to define key performance indicators, set targets, measure and monitor performance, and provide insights and analyses.
• Conduct insightful, ad hoc analyses to investigate ongoing or one-time issues.
• Partner with the Data Engineering team to define the business intelligence roadmap and build data and analytics capabilities to support ongoing business needs.
• Define and continually improve the key metrics and dashboards to measure performance, drive business insight and identify actions to improve

Skills & Qualifications:

• Degree in Analytics, Finance, Statistics, Computer Science, Business/Management Science, Economics, Math, or other quantitative field. MBA a plus.
• 5+ years of experience in a quantitative or analytical role
• Strong analytical skills with the ability to organize and interpret extensive data to make actionable recommendations to the business.
• Proficient in Excel, SQL, web analytics tools, advanced statistical tools and data visualization tools (Tableau, Power BI, Looker, etc.)
• Foundational knowledge of how predictive and statistical modeling techniques work to segment customer data.
• Must be able to operate both strategically and tactically in a high-energy, fast-paced environment.

Nice to Have:

• 2+ years of Python experience (experience in R a plus)
• Data-driven marketing, customer analytics and segmentation experience
• Experience working with CDP and Predictive Intelligence Platforms ESPs and web analytics tools

Bonus

• Experience with advanced data management tools a plus (Python, R)
• Data-driven marketing, customer analytics and segmentation experience

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.