Analytics & Optimization Manager at The Walt Disney Company (Orlando, FL)

| Orlando, FL | Hybrid
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Would you love to be part of a team that develops sophisticated statistical models and planning applications to provide insight into the impact of marketing, sales, and other commercial investments? Do you enjoy working with partners to determine client engagement and evaluate performance measurement? Are you inquisitive by nature and driven to understand the business behind the magic? If your answer is yes! The Advanced Analytics & Optimization Manager might be the role for you.
The Consumer Insight, Measurement & Analytics (CIMA) team is part of the Disney Parks, Experiences and Products (DPEP) segment. CIMA influences data-driven and consumer-centric decision making with integrated, objective, and insights. In this position, you will use multiple statistical methodologies to develop insights into our global marketing investment and incorporate these insights in advanced forecasting applications for use by the Global Marketing & Sales Organization. At the direction of senior leadership, you will also develop and implement data mining projects for the wider CIMA organization.
In this role, you will be individual contributor reporting to the Manager, Domestic Parks Media Analytics.

  • Develop Marketing Mix Models for a variety of business units.
  • Transform model results into insights to help partners understand historical media impact and trends in media performance.
  • Develop and deliver productive, insightful analytic presentations that provide consultative direction to key partners.
  • Build other statistical models for Disney Parks, Experiences, and Products business units and business problems.
  • Perform exploratory data analysis to gain insights into the business operations and to validate data.

Basic Qualifications

  • Minimum 2 years of experience with various analytic, data mining and machine learning methodologies including: multivariate regression, mixed models, clustering, time series regression, and forecasting.
  • Proficiency in R or Python for data mining
  • Excellent written and verbal skills, including the ability to summarize and present sophisticated analytics to senior leadership.

Preferred Qualifications

  • High proficiency with using R or Python for data mining.
  • Prior work experience within media agency or analytics consulting firm
  • Knowledgeable in marketing or media mix modeling
  • Expert in advanced data mining and statistical methodologies
  • Experience with SQL and relational databases

Required Education

  • Master's degree or equivalent in statistics, mathematics, economics, data mining, computer science, engineering, or operations research

Preferred Education

  • PhD or equivalent in statistics, mathematics, economics, data mining, computer science, engineering, or operations research
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An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.


Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.


SVP/Chief Technology Officer, The Walt Disney Studios

What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

Volunteer in local community
Partners with nonprofits
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Diversity employee resource groups
Hiring practices that promote diversity
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Financial & Retirement
401(K) matching
Charitable contribution matching
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Childcare benefits
Generous parental leave
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Generous PTO
Paid holidays
Paid sick days

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