Analyst/Senior Analyst - Customer Marketing at American Express (Atlanta, GA)

| Atlanta, GA
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Kabbage, an American Express Company, is setting a new standard in big data and FinTech and we are looking for a Analyst/Senior Analyst - Customer Marketing to help us in our mission to help small businesses be mighty.

Acquired by American Express in 2020, Kabbage is a leading FinTech company changing the way small businesses manage their cash flow. Applying automation and real-time data, Kabbage provides small businesses a suite of integrated cash-flow technologies from flexible lines of credit, digital business checking accounts, fast payments and predictive business analytics. Now with the powerful backing of American Express, Kabbage can offer millions of small businesses the opportunity to access digital tools to help them grow bigger, lasting companies. While we've received numerous awards and recognition-such as Entrepreneur's Top Company Cultures, Inc Magazine's Top Private Companies, GlassDoor's Best Places to Work, and Forbes FinTech 50-it is our people, our culture, and our leaders that make Kabbage such a great place to work.

At Kabbage, we strive to be the place where a diverse mix of talented people want to come, to stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other wonderful characteristics that make us different.

You Lead the Way. We've Got Your Back. At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we're supporting our customers' financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what's possible - and we're proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

Your mission:

Develop and build marketing communications to drive multi-product adoption across the Kabbage platform, enabling existing customers to discover and use additional Kabbage products to run their businesses.

What you'll be doing:
  1. Cross-product marketing:
    • Drive 2nd & 3rd product adoption from exisiting Kabbage customers, partnering with Kabbage & Amex product marketing teams
    • Manage campaigns and email journeys end-to-end, including strategy, copy/creative development, legal/compliance approvals, deployment, and results
  2. Manage Kabbage cross-sell marketing content & testing plans for email and dashboard marketing placements. Work with key stakeholders in Marketing & Product to plan marketing content based on the prouct roadmap. Share updates & marketing performance with functional partners.
  3. Support lifecycle marketing initaitves that relate to cross-sell.

What we're looking for in you:
  • Proactivity: you take ownership, operate independently, work to remove roadblocks, and are persistent
  • Curiosity: you ask questions, love learning, and challenge the status quo
  • Flexibility/Adaptability: you adjust quickly to changing priorities and conditions; you cope effectively with complexity and change
  • High standards: you strive for flawless execution, and you have an eye for detail
  • Logical thinking: you can think in systems and data

What you should have:
  • 1-3 years of experience in Marketing or Product working on customer-facing content
  • Excellent project management, organization, and collaboration skills
  • Bonus: experience building emails in Salesforce Marketing Cloud or other ESP

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e., 2 doses for Moderna/Pfizer and 1 dose for J&J) in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
More Information on American Express
American Express operates in the Fintech industry. The company is located in New York, NY and New York, NY. American Express was founded in 2022. It has 73317 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 232 open jobs at American Express, click here.
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