Ad Operations Analyst (Remote) at Informa

| Dallas-Fort Worth, TX | Remote
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Company Description

Qualifi is a newly launched business unit within the Informa Markets division of Informa PLC, focusing on bringing cutting edge Data and Ad Tech solutions to life. Using buyer intent data coupled with our incredible 1st party data spanning dozens of industries, Qualifi helps customers reach targeted audiences quickly and effectively, expanding their reach, and in turn their revenue. Qualifi’s technology stack incorporates Buyer Intent Scoring, Audience Segmentation, Identity Resolution, Data Modelling and Targeted Personalization.

At Qualifi, we have the best of both worlds—the resources and scale of a global FTSE-100 company with the fast-paced, dynamic environment of a start-up. By combining our data science with our team’s industry knowledge expertise, we are able to partner with customers to deliver best-in-class audience access performance for our customers, worldwide.

 Our focus on attracting and retaining top talent and developing a culture of learning & innovation has earned us high employee satisfaction results. We continue to be inspired every day by what our teams can achieve. We are in a growth period and eager to hire like-minded discoverers to join our team. If you think you would be a good fit for Qualifi, read more below.

Job Description

Informa Markets is looking for a Campaign Data & Performance Analyst to join our Qualifi Team which is focused on the commercial development and delivery of our programmatic audience and data solutions. The ideal candidate has a solid understanding of the digital advertising landscape with expertise in ad-tech, digital advertising, ad networks, and campaign performance and analytics.


We are proud to stand in the forefront of Audience and Data Solutions and need a Campaign Data & Performance Analyst to serve as a liaison between our digital agency and our client campaign performance. The ideal candidate should be highly skilled and driven towards launch and delivery of successful digital ad campaigns.

We are proud to stand in the forefront of Audience and Data Solutions and need a Campaign Data & Performance Analyst to serve as a liaison between our digital agency and our client campaign performance. The ideal candidate should be highly skilled and driven towards launch and delivery of successful digital ad campaigns. 

Objectives of this Role:


· Manage campaign performance by acting as liaison between our external agencies and our Customer Success Managers

· Work closely with our agency partners in optimizing client campaigns

· Monitor campaign performance throughout the length of the campaign

· Recommend optimizations that will result in best performance possible on client campaigns

· Generate weekly reporting on live campaigns and analyse the data to ensure client is on track to hit goals/KPI’s defined

· Be a product and industry expert, and act as a trusted advisor and consultant to ensure our clients are leveraging the full value of DNA offerings

· Measure and monitor campaign health via weekly reporting. Share health updates regularly to customer success managers and internal stakeholders

· Advocate product/campaign issues cross-departmentally

· Provide insight on opportunities for client based on performance of current campaign

· Act as the liaison for issues or escalations on campaign performance

· Maintain current functional and technical knowledge of DNA product offerings

Daily and Monthly Responsibilities:

· Work closely and effectively with client success manager to ensure campaigns are lunched correctly

· Act as the day-to-day point of contact with our agencies on any and all launch or performance related issues

· Ensure that campaigns are on track to deliver sold amount of impressions and performance is on track to hit the set campaign goal

· Be an escalation point to drive resolutions on technical/performance problems and concerns until resolved 

· Review weekly client reporting and provide suggested optimizations to increase campaign performance

· Work closely with agencies to provide end of campaign reporting and wrap deck analysis





Qualifications

Skills & Qualifications: 

· Extensive experience of post-sales account management and ad operations

· Experience with DSP’s and SSP’s to understand how campaigns are setup and run

· Ability to identify underperforming campaigns and be able to suggest optimizations to increase performance

· Excellent data and analytics experience to be able to look at raw data and understand where there are gaps in performance

· You are flexible, learn quickly, and able to juggle and complete multiple priorities and projects (internally and externally) in a fast-paced environment

· General knowledge of digital advertising networks/platforms such as The Trade Desk, DV360, and social platforms

· Expertise in Excel, Tableau and/or other analytics dashboards

Preferred Experience and Mindset

· Bachelor’s degree in Advertising or equivalent experience

· Digital Marketing / Agency Background 

· Demonstrated focus on data and performance metrics

· Experience within Digital advertising and analytics platforms

· Demonstrated ability to solve campaign performance proactively

· This role is the perfect opportunity for someone who is comfortable with a fast-paced environment, loves to dig into and analyse data and be able to suggest

Additional Information

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, vision)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

More Information on Informa
Informa operates in the Artificial Intelligence industry. Informa was founded in 1998. It has 3741 total employees. To see all 351 open jobs at Informa, click here.
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