Advance Local is looking for a Data Solutions Marketing Strategist to join our fast-growing Data team. In this role, you’ll develop and execute marketing initiatives that position our data products and analytics solutions effectively in the marketplace. With a strong understanding of brand positioning and content creation, this position collaborates with cross-functional teams to drive engagement and support sales efforts.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $75,000 - $85,000 per year. Additional incentives bring total potential compensation to $90,000 - $102,000.
This is a fully remote position.
What you’ll be doing:
- Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.
- Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.
- Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.
- Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.
- Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales.
- Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.
- Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.
- Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.
- Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.
- Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.
Our ideal candidate will have the following:
- Bachelor’s degree in marketing, communications, business, or related field or a combination of education and experience
- Minimum two years’ experience in marketing strategy, preferably in technology, data, or analytics sectors
- Strong understanding of marketing principles and brand management
- Excellent written and verbal communication skills
- Proficiency in content creation and digital marketing tools
- Ability to analyze market trends and translate insights into actionable strategies
- Experience working with data-driven products or SaaS platforms
- Familiarity with marketing automation tools
- Creative thinker with strong problem-solving abilities
- Collaborative mindset and ability to work across teams
- Detail-oriented with strong organizational skills
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What We Do
Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 20 cities, reaching more than 50 million people monthly with its quality journalism and community engagement.
