As Head of Customer Marketing UK/IE, you will be instrumental in developing and implementing marketing strategies and activities for the Professional Hygiene Business Unit (TORK) and will lead the Customer Marketing Team in the UK/IE.
You will create and execute marketing plans for assigned countries, collaborating closely with Business Unit Marketers and global stakeholders.
We seek individuals who embody our values, are unafraid to challenge the status quo, innovate, experiment, and thrive in a fast-paced environment.
What You Will Do
- Develop and Implement Marketing Plans: Lead the creation and execution of customer marketing plans for select strategic customers.
- Stakeholder Collaboration: Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team.
- Product Mix Monitoring: Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead.
- Campaign Execution: Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development.
- Omnichannel: understand how to perform and navigate in the Digital shelf.
- Performance Analysis: Monitor, analyse, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content.
- Coordination of Activities: Collaborate with Product, Segment, and Brand managers to coordinate activities within your area of responsibility.
- Budget Management: Manage the customer marketing budget for the business area, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed.
- Team Development: Lead and develop team capabilities in line with Essity’s core values and development program.
Who You Are
- Experienced Marketer: Extensive experience in a marketing role within a multinational company.
- Fluent in English, second language is desirable.
- Dynamic and Passionate: Enthusiastic about marketing and brand development.
- Flexible and Reliable: Committed and can do aptitude.
- Leadership Skills: Passionate about coaching and developing others.
- Adaptable: Comfortable working within a matrix organization.
- Willing to Travel: Open to traveling up to 40% of the time.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
The primary place of work is our Dunstable office, however under our hybrid working model you will have the opportunity to work from home, two days per week.
Application End Date:19 May 2025Job Requisition ID:Essity253304Similar Jobs
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
