From maker to market, Encompass is revolutionizing how technology supports the modern beverage industry–from winemaking with our vintrace solution to beverage production and distribution with our Encompass solutions, we are unlocking new levels of growth and efficiency for our customers across the entire three-tier beverage supply chain. Join our team of technology & beverage professionals as we drive innovation and modernization in one of the world’s oldest, and most passionate industries.
Your Impact at Encompass:
We're looking for a Customer Growth Marketing Manager with a passion for expanding customer relationships and driving measurable revenue impact. This role focuses on growing our footprint and building advocacy within the existing Encompass customer base.
You'll partner closely with our Growth Product Marketing Manager, Account Management, and Customer Success teams to uncover opportunities, turn insights into campaigns, and deliver tangible improvements in Net Revenue Retention (NRR) and Gross Revenue Retention (GRR). The ideal candidate combines data fluency, creative problem-solving, and a relentless focus on customer outcomes. This role offers a unique opportunity to shape how Encompass drives value and long-term partnership across its customer community.
Key Responsibilities:
- Design and execute campaigns that drive account expansion, increase engagement, and promote advocacy and sustained product adoption.
- Partner with the Growth Product Marketing Manager to transform customer stories, product updates, and feature launches into high-performing life cycle campaigns.
- Collaborate with Account Management and Customer Success to identify opportunities for growth and success at key points in the customer journey.
- Analyze engagement and usage data to identify expansion signals, adoption gaps, and engagement opportunities.
- Stay informed on performance metrics tied to customer health and growth with a maniacal focus on improving NRR and GRR.
- Support the creation of automated customer journeys and campaigns across email, paid, and in-app channels.
- Partner with Demand Generation and Revenue Operations to measure campaign impact, attribute influenced pipeline, and surface actionable insights for future programs.
- Continuously test, learn, and optimize programs to drive higher engagement and expansion efficiency.
What You'll Bring:
- 1-3 years of B2B SaaS marketing experience, ideally in lifecycle or customer marketing.
- Familiarity with customer growth metrics (NRR, GRR, expansion ARR, churn, contraction, etc.) and how marketing influences them.
- Experience using marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, or similar).
Preferred Qualifications and experience required for success in this role include:
- Analytical mindset, with the ability to distill customer and performance data into clear strategies and actions.
- Excellent communication skills and comfort collaborating across teams and disciplines.
- Highly organized, self-starter attitude with a drive to build programs that move key metrics.
This role will receive a competitive salary + bonus + benefits. The salary for US-based employees located in the below markets may expect offers in the below ranges for this role.
US Annual Base Salary Range: $70,000 - $90,000 plus bonus program. A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above based on these considerations.
Location: We are a hybrid work environment. This role can be remote or located in our Fort Collins office. Must be based in the U.S.
Travel: This position may require overnight travel to support marketing events or internal meetings. Additional travel could include attendance of conferences and trade shows.
If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience.Our values shape the way we work together and serve our customers. They provide insight into our goals of disrupting the industry, figuring out better solutions, and doing so as part of a fast-paced, cohesive, fun-loving, and supportive team.
- Do the Right Thing
- Win Together
- Iterate & Learn
- Own It
- Be You
At Encompass, we aim for all of our employees to feel engaged, valued, and free to be who they are at work. We celebrate multiple approaches and points of view. We are committed to growing and empowering a diverse and inclusive community and believe that a team that works together with diverse lived experiences will strengthen our organization.
We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Top Skills
What We Do
Encompass digitally connects the beverage supply chain from end-to-end, providing Enterprise Resource Planning (ERP), CRM, eCommerce, and data and insights solutions uniquely designed for beverage producers/suppliers, distributors, and retailers. We know technology is the key to driving business growth in a fast-changing market. Together, with our open ecosystem of partners, our cloud-native, secure, and compliant solutions are optimized for continuous innovation.
