The Role
Who We Are
Massive Rocket is a high-growth Braze & Snowflake agency that has made significant strides in connecting digital marketing teams with product and engineering units. Founded just 5 years ago, we have experienced swift growth and are now at a crucial juncture, aspiring to reach $100M in revenue. Our focus is on delivering human experiences at scale, leveraging the latest in web, mobile, cloud, data, and AI technologies. We pride ourselves on innovation and the delivery of cutting-edge digital solutions.
Every role at Massive Rocket is Entrepreneurial - Successful people at Massive Rocket will not only think about their role but understand the roles around them, their goals and contribute to the success and growth of their team, customers and partners.
What We Offer
🚀 Fast-moving environment – you will never stop learning and growing
❤️ Supportive and positive work culture with an emphasis on our values
🌍 International presence – work with team members in Europe, the US, and around the globe
🪐 100% remote forever
🧗🏼♂️ Career progression paths and opportunities for promotion/advancement
🍕 Organised team events and outings
What we’re looking for
As the CRM Team Lead at Massive Rocket, you will be responsible for leading and managing a team of CRM Consultants to execute CRM initiatives and campaigns across various channels. Your role is critical in ensuring seamless execution, optimizing performance, and driving exceptional client satisfaction. By providing guidance, fostering collaboration, and leveraging your expertise in CRM platforms, you will lead your team to deliver impactful results and elevate the success of our clients' campaigns.
Responsibilities
Team Leadership and Development
• Oversee a team of up to 10 CRM Consultants, ensuring adherence to the standards and practices of the Practice and Massive Rocket.
• Ensure that CRM Consultant work is held accountable according to Massive Rocket standards for quality, speed, and execution.
• Conduct regular one-on-one meetings with team members for performance feedback, skill development, and growth according to the Capability Matrix.
• Participate in the recruitment process and candidate selection to ensure the team is staffed with skilled individuals who align with the team's objectives and culture.
Execution of CRM Initiatives
• Lead the execution of CRM initiatives within the Braze platform across various channels.
• Configure and customize the Braze platform to implement agreed-upon strategies and campaigns.
• Design and execute targeted marketing campaigns using Braze's messaging capabilities.
• Utilize Braze's segmentation and personalization features to tailor campaigns to specific audience segments.
• Collaborate with the strategy team or other relevant stakeholders to ensure alignment between strategy and execution.
• Partner with clients to understand their needs and develop tailored solutions that deliver lasting results.
• Master Braze and its features to deliver innovative solutions that elevate our clients' success.
Data Management and Analysis
• Manage and analyze large datasets to understand customer behavior and trends.
• Utilize insights from data analysis to inform decision-making and optimize campaign performance.
Reporting and Documentation
• Create relevant documents and reports, including measuring and reporting on the performance metrics of executed campaigns.
Required Skills & Qualifications
• 10+ years of experience in CRM
• 4+ years of experience in a team leadership or management position ( Head of CRM, CRM Team Lead)
• 2+ years of Braze experience
• Attention to detail, including QA of CRM Campaigns, Integrations & relevant documentation, ensuring accuracy and alignment with best practices
• Strong knowledge of digital marketing
• Proven ability in leveraging AI tools to enhance productivity in day-to-day professional tasks
• Understanding of relational databases and data structures
• Proactive mindset and ability to work in cross-functional teams
• Strong interpersonal and communication skills gained through experience in a client service environment (e.g., agency, client-facing role..etc)
• Experience working an agency setting or client facing roles
• C1 level of English proficiency
Desirable
• Braze Certifications ( i.e Practitioner, Marketer)
• Extensive experience working with Braze platform, demonstrating proficiency in utilizing its features
• Experience in data analysis leveraging SQL
During the process, please note the following requirements and preparations:
- Massive Rocket has a Bring Your Own Device (BYOD) policy — you will be expected to use your own equipment for work.
- A valid work visa is required — Massive Rocket does not provide sponsorship at this time.
- You may be asked to provide proof of identification, such as a passport, ID card, or utility bill (gas, water, electricity).
- Two references may be requested — please be prepared to share names, relationship to you, and contact details (email and mobile).
- Contractors only: Proof of incorporation and valid insurance coverage is required.
Note: Please ensure that your qualifications closely match the criteria outlined in the job description. Applications not meeting the specified criteria may not be processed or considered for this position.
Note: Please ensure that your qualifications closely match the criteria outlined in the job description. Applications not meeting the specified criteria may not be processed or considered for this position.
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The Company
What We Do
Global Braze Agency, Massive Rocket, offers full-service solutions for businesses (Data, Engineering & CRM). We help our customers use data to understand their customers and automate communications across channels. We Grow Customer Lifetime Value. Our Global Delivery Centres support the most sophisticated customers in the world across the US, EMEA and APAC regions. Automate your end-to-end customer experience with our key services: Marketing Technology Stack Design Customer Engagement (CRM) Data Warehouse Management (DW) Customer Data Management (CDP) We extend your team with specialists Strategy | Planning | Setup | Integration | Execution As a consultancy, we deliver solutions that don’t just help digital marketing teams achieve their goals but also generate predictable growth. We adopt and implement new-age solutions that fulfil the needs of the new-age customer-centric companies. We are proud to be the technology partners of the leading technology solution providers in the industry: 1. Braze (One of the 4 Certified Level 4 “Orbit” Braze Partners) 2. mParticle (Solutions Partner of the Year) 3. Snowflake 4. Segment Get in touch to know more
