CRM Manager - Lead Generation

CRM Manager Lead Generation

As the CRM Manager sitting within the CRM & Lifecycle team, you’ll help us improve our sales-led funnel CRM engagement journeys and convert more leads into actual deals. You’ll play a key role in revamping existing sales lead nurturing journeys for our POS, Kiosk and Loyalty solutions. 

This role is part of the GTM Mission team. This is a group of cross-functional growth hackers with the mission of completely transforming SumUp’s go-to-market from the current approach of leading with our successful card acceptance product to an integrated ecosystem of products that powers all aspects of our merchants’ businesses. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

What you’ll do 

• Develop and execute lead management CRM strategies to optimise lead quality and conversion rates
• Work with the Sales-led mission and CRM Chapter team to create and implement lead generation campaigns
• Collaborate with the CRM technical CRM Manager to ensure lead data is accurate and up-to-date in our CRM system
• Work closely with the Data Analyst and Scientists to develop and implement lead scoring models to prioritise leads for sales follow-up
• Continuously evaluate and improve lead management processes to drive efficiency and effectiveness
• Stay up-to-date with industry trends and best practices in lead management and CRM systems
• Run A/B tests to understand which communications have a better impact

You’ll be great for this role if

• 5-6 years of experience in CRM lead management
• Experience with CRM systems, particularly Salesforce
• A strong understanding of channels and communication approaches (email, in-app, push, SMS)
• Experience in HTML, CSS, SQL.
• Strong analytical skills with the ability to turn data into insights and initiatives.
• Experience in monitoring and improving multi-channel CRM journey.

Why you should join SumUp

• Opportunity to work with a truly global, multicultural team (we are 3000+ people from 93 countries, spread across 4 continents).
• Learning & development budget for attending conferences and external training
• Competitive salary package and virtual stock option programme
• We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidised Urban Sports Club membership and other great benefits
• An amazing team and work environment that works with passion and purpose to achieve incredible results
• We get together regularly for breakfasts, team events, office parties and sports
• You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.