CRM/Email Marketing Assistant (m/w/d) - UGG

Sorry, this job was removed at 12:21 p.m. (CST) on Tuesday, Sep 30, 2025
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Munich, Bavaria, DEU
In-Office
Marketing Tech • Retail • Design
The Role

CRM/Email Marketing Assistant (m/w/d) - UGG - Munich

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

As a CRM Assistant for UGG, you will manage and oversee various CRM initiatives, ensuring brand identity is consistently portrayed throughout marketing communications. You will work closely with internal and external teams to create compelling email campaigns, support database growth, and provide insightful reporting and analytics.

The ideal candidate will be a talented and passionate individual with an understanding of how to engage our Munich market via email and owned channels.

This role will be based out of our Munich office and will be required to be on site in the office 2-3 times per week.

Please share your CV in English

Your Impact:

  • Work with brand on copy creation and submit translations
  • Build and maintain relationships with external agencies
  • Collaborate with trade team on product selections and links
  • Partner with design team on email creation and approval
  • Create and build email campaigns in Cordial
  • Schedule and report on campaign performance
  • Ensure brand identity is portrayed throughout marketing communications
  • Support CRM Specialist in defining regional monthly marketing calendar and briefs
  • Achieve database growth targets
  • Create and present presentations for reporting and updates
  • Generate monthly CRM reports and present findings in team meetings
  • Conduct monthly competitor analysis and identify opportunities for improvement
  • Proactively share insights with the team
  • Update welcome codes monthly and seasonal imagery for automated emails
  • Own monthly team meetings alongside other assistants
  • Stay updated with industry trends and changes, suggesting best practices
  • Create A/B testing plans to ensure industry best practices are followed
  • Support other brands during absences and holidays
  • Apply CRM best practices across all areas, always seeking new ideas to improve processes, emails, and communications

COME AS YOU ARE  

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

  • You are passionate and self-motivated to work under pressure
  • A problem-solver and able to think outside the box
  • You are comfortable with multitasking and delivering detailed results
  • You are a team player

We would Love to Hear from People with:                

  • Experience in Customer Relationship Management / Email Marketing
  • Proficiency working with analytical tools such as Google Analytics
  • Knowledge of Email Service Provider tools and Cordial is beneficial but not essential
  • Fluency in both German and English is required for this role

What We Will Give You:

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • 32 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
  • Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
  • Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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#LI-FC1

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The Company
HQ: Goleta, CA
4,204 Employees

What We Do

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

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