Pfizer

Country Brand Manager

Posted Yesterday

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Karachi, Sindh

Hybrid

Junior

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

The Country Brand Manager drives brand strategy, executes marketing plans, collaborates with stakeholders, and analyzes performance to achieve growth targets.

Summary Generated by Built In

COUNTRY BRAND MANAGER
Driving brand / portfolio strategy development, implementation and ensure the realization of revenue, growth and profitability targets.
FUNCTION
Marketing
ORGANIZATIONAL RELATIONSHIPS/STRUCTURE
Reporting to the Commercial Lead, Pakistan
RESPONSIBILITIES
Marketing Brand Plan Execution

Provide inputs in the strategic planning process for assigned portfolio based on customer insights to enhance current portfolio
Tailor and execute brand strategies to local market needs, and define local priorities for assigned portfolio
Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
Monitor and analyze business performance according to business goals
Support country business leads on long range forecasting, OP planning and budget/sales target allocation

Promotional Materials Management

Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
Work with medical, regulatory, compliance and legal teams to get appropriate approval for brand strategies, initiatives and materials
Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
Carry out assigned portfolio promotional programs as well as take on assigned tasks independently
Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
Prepare monthly tracking reports as required for brand / portfolio performance

KEY COMPETENCIES

Strategic and analytical thinking with strong market and competitor insight
Expertise in brand planning, positioning, and lifecycle management
Proficiency in omnichannel marketing and campaign execution
Strong collaboration with commercial and cross functions at local, regional and global level
Excellent communication and presentation skills
Commercial acumen with P&L, pricing, and budgeting knowledge
Deep understanding of customer, patient, and physician behavior
Adherence to ethical marketing and compliance standards
Innovation-driven and adaptable to changing market dynamics
Leadership and team development capabilities
Accountable and growth mindset
Resourceful and has sound project management abilities
Willingness to participate in cross-functional projects - either as team member or project lead - beyond assigned portfolio to help achieve corporate objectives

EDUCATION AND EXPERIENCE

Medical science graduate, master's in business administration from a reputable institute
2 to 3 years' experience of pharmaceutical marketing is a plus

Work Location Assignment: Hybrid
#LI-PFE
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research

Top Skills

Omnichannel Marketing

Project Management

What the Team is Saying

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.