Pfizer

Country Brand Lead mRNA Vaccines & Antivirals

Posted 8 Days Ago

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2 Locations

Remote or Hybrid

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

Leads Mexico’s country brand strategy for mRNA vaccines and antivirals, driving market access, revenue growth, forecasting, budgeting, lifecycle management, and marketing campaigns. Manages cross-functional teams and stakeholders, supports healthcare professional engagement, monitors supply and inventory readiness, develops annual operating plans, and translates market dynamics into commercial recommendations. Requires strong strategic, financial, communication, project leadership, and matrix-management capabilities, with experience in specialty products, vaccines, or public access programs.

Summary Generated by Built In

Role Description
Key brands of responsibility: COVID-19 mRNA Vaccine, COVID-19 Antiviral, mRNA pipeline
Owns brand strategy for market. Define and Drive Country Specific Brand Strategy
Direct Reports: CBM mRNA, Coordinator mRNA
Responsibilities:

Develop and execute Mexico's mRNA Vaccines Strategic Plan to maximize access to our vaccines for all eligible individuals in the country in the context of a L&P TT project in the country.
Develop strategic plans and tactics to protect and expand access and ensure accuracy for sales forecasting and budget execution.
Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the mRNA Vaccine and antiviral franchise ensuring the realization of profitability targets in country.

Allocate and execute in country brands' budget in alignment with local vaccines strategic pillars and tactics.
Responsible for project management of cross-functional team ensuring successful implementation on strategic plans.
Identify new business opportunities, advance proposals, and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and key stakeholders.
Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize our portfolio value.
Work in partnership with Medical Societies and Institutions to maintain update on latest information on our products, through CME to train current and emerging KOLs.
Design and launch Marketing Awareness Campaigns and Omnichannel strategies

Matrix management & leadership to ensure optimal decision making between Global, Region, Country Management, Vx Category lead and local cross functional brand team for effective support and agile decision-making processes.
Providing the sales team with the necessary technical expertise, and health care professional engagement plans.
Develop Annual Marketing and Operational Plan and execute brand strategies to local market needs, defining local priorities.
Responsible for reporting the results to Vaccines Category Lead, preparing product forecasts and scenarios, and constantly monitoring Winter season readiness and MOH inventory levels to ensure NIP supply timelines and optimal contract execution.

Reporting Relationship: Reports to Vaccines Category Lead
Working Relationships : Works closely with the Country Lead, Vx Category lead, Vx CEM, Regional Therapeutic Area Lead, EM Brand Implementation Leads and cross functional teams such as Medical, Access, Commercial, Legal, Regulatory, Supply.
Qualifications

Minimum 5-10 years of marketing or relevant function (medical, access, finance, etc) experience within high specialty products. Vaccine experience is preferred.
Demonstrated experience on public access for specialty products or vaccines in NIPs in emerging markets and LATAM.
Strong command of English language, spoken and written.
Bachelor's Degree or equivalent required
Master's degree or MBA desired

Expect candidates to demonstrate these commercial /management competencies:

Ability to influence external and internal key stakeholders at all levels of the organization.
Strong communication skills, being able to influence others and bring teams together.
Strong strategic thinking skills, as evidenced by the ability to tie up the right questions, identify alternative scenarios, articulate resulting implications, and develop recommendations for decision-making or action.
Ability to understand and translate market and competitive dynamics into strategic implications for the Business.
Project leadership, managing complex workstreams and teams of cross-functional colleagues with varying backgrounds and skillsets.
Strong data analysis and presentation skills to address Country Leadership Team, Regional Teams and external audiences.
Good understanding of finance and P&L implications
Ability to work under pressure with complex information, uncertainty and distill into a framework that helps facilitate decision making.
Ability to work effectively in a matrix organization and lead with indirect authority.

Work Location Assignment: Hybrid
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
#BI-Hybrid

Skills Required

Minimum 5-10 years of marketing or relevant experience within high-specialty products
Experience with public access for specialty products or vaccines in national immunization programs in emerging markets and Latin America
Strong spoken and written English language skills
Bachelor’s degree or equivalent
Vaccine experience
Master’s degree or MBA

What the Team is Saying

Pfizer Compensation & Benefits Highlights

Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, and mental‑health support, with strong plan options and provider networks. Feedback suggests these programs are a clear standout within the total rewards package.
Retirement Support — Retirement programs feature a 401(k) with company matching plus an additional company retirement contribution. Feedback suggests these elements are consistently highlighted as valuable components of overall compensation.
Leave & Time Off Breadth — Paid vacation, holidays, and sick time are often characterized as generous, with some locations offering the ability to purchase additional vacation days. Feedback suggests this breadth contributes meaningfully to work‑life balance.

Learn more about Pfizer's Compensation & Benefits →

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.