UX Content Strategist (Detroit, MI)

| Detroit, MI
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The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Minimum Qualifications
  • 3 years of experience in content strategy
  • Bachelor's degree in English, journalism, marketing or a related field
  • Excellent presentation and storytelling skills
  • Understanding of SEO best practices
  • Proficiency in UX writing and information architecture
  • Proficiency in giving writing feedback

Preferred Qualifications
  • 4 years of experience in content strategy
  • Technical writing or UX writing experience
  • Understanding of the mortgage or financial services industry

Job Summary

The UX Content Strategist creates and implements strategies that define how and when to communicate with the user. They use the brand's voice and tone guidelines to ensure content is consistent throughout the product's life cycle and aligns with user needs and business goals. They collaborate with content creators throughout the business to unify experiences and allow clients to achieve their most incredible financial goals.

  • Create and maintain content inventories and journey maps
  • Establish governance plans, including workflows and audit criteria
  • Conduct audits to analyze existing content and identify gaps
  • Develop workflows to guide efficient content creation and publishing
  • Develop information architecture strategies, including taxonomies and content models
  • Create style guides and message hierarchies that drive content creation across the client experience
  • Present strategies and recommendations to stakeholders and content creators, using expertise and persuasion to influence the product vision and design
  • Test and analyze content to identify areas for improvement
  • Establish content libraries to encourage content reuse and standardization

Who We Are

Detroit-basedRocket Companies®is a family of businesses providing simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in several different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.


This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.
More Information on Rocket Mortgage
Rocket Mortgage operates in the Fintech industry. The company is located in Detroit, MI. Rocket Mortgage was founded in 1985. It has 2765 total employees. To see all 63 open jobs at Rocket Mortgage, click here.
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