Founded on a spirit of innovation and collaboration, IDeaS works to provide precise, data-driven decisions users trust.
Minneapolis–Saint Paul, MN

Sr Digital Content Strategist at IDeaS (Minneapolis, MN)

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Passionate people. Loyal clients. Leading solutions.
With a rich culture of creative collaboration and professional growth, IDeaS' team members build successful careers with us.
IDeaS is proud to be a global powerhouse of innovation and excellence; challenge and reward. No matter where we're working, our teams come together to create leading revenue management solutions that accelerate our clients' growth through revenue optimization.
Now we just need you!
The Digital Content Marketing Strategist is responsible for leading the over-arching vision and strategy for all web, digital, and video content on our corporate website. This means collaborating with multiple teams and stakeholders to connect initiatives and prioritize work that meets business needs while maximizing the effectiveness of the website as a channel for client communications, marketing efforts, and brand awareness. As an in-house content expert, they will also lend support to corporate and regional Marketing and Communication efforts to develop, write, and edit company video scripts, blogs, and marketing materials, as well as other written content ensuring it meets strategic marketing and communication goals, as well as brand standards.
What you'll be doing...
  • Lead with a digital-first mindset on, developing and executing on a strategy that aligns with brand standards and supports integration across multiple channels, including web, blogs, digital, and video.
  • Work closely with the members of the marketing, social media, digital, analytics and web teams to scope and prioritize work alignment with content strategy and business goals.
  • Work closely with the digital, social media, and analytics teams to ensure proper analytics tracking is in place across the site, establish KPIs, and use a data driven decision-making process to evaluate/optimize the website for success.
  • Support the creation of smart, engaging, industry-leading editorial and thought-leadership content to support company strategic initiatives, including product and sales materials, white papers, case studies, blogs, articles, and web copy.
  • Working collaboratively with the global Marketing and Communication teams, build and manage a corporate blog and thought-leadership editorial calendar.
  • Participate in content strategy planning and brand development efforts in collaboration with the Marketing and Communication teams.
  • Actively seek knowledge in industry trends, news, and terminology for an outside-in view.
  • Maintain an ongoing inventory/audit of content relevant to key initiatives and conduct periodic competitive audits.
  • Coordinate content reviews to ensure material is evaluated and approved.
  • Perform other duties, as assigned.

What you'll bring to us...
  • 5+ years of relevant professional experience in digital marketing/communications
  • 2 years' experience in developing content strategy for a corporate B2B website.
  • Exemplary writing and editing skills, in both short- and longer-form work with extreme attention to detail and grammar.
  • Experience converting comprehensive product and/or industry information into engaging, easily understood messaging.
  • Organizational, planning, and problem-solving skills with the ability to prioritize projects, deliver high-quality work, and meet deadlines.
  • Driven, team player motivated to learn new skills quickly, take responsibility, and ensure successful outcomes.
  • Able to work independently and efficiently to meet organizational goals.

  • Experience in technology or software industry.
  • Background in journalism and editing.
  • Experience in video script writing.

We Support Who You Are....
As a global company, we strive to create an inclusive environment where diverse perspectives spark innovation and meet the challenges of an evolving world. Whether you're launching a new career or expanding your current one, IDeaS is a company where you can balance great work with all other aspects of your life.
At IDeaS, we also aspire to live our values each day by being Accountable, Curious, Passionate and Authentic. And we continue our quest to build a more inclusive environment that attracts, represents and provides a place for diverse ideas, unique perspectives, and authentic voices.
Additional Information:
To qualify, applicants must be legally authorized to work in the United States , and should not require, now or in the future, sponsorship for employment visa status.
SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay Transparency
Equivalent combination of education, training, and relevant experience may be considered in place of the education requirement stated above.
The level of this position will be determined based on the applicant's education, skills and experience.
Resumes may be considered in the order they are received.
IDeaS/SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, IDeaS/SAS may obtain nationality or citizenship information from applicants for employment. IDeaS/SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.
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What are IDeaS Perks + Benefits

Volunteer in local community
IDeaS organizes group volunteer opportunities and encourages individual volunteerism as well. Team members may take up to 20 hours per calendar year to volunteer for an eligible charity or nonprofit.
Partners with nonprofits
IDeaS has partnered with Twin Cities Habitat for Humanity Entrepreneurs' House Build for over 15 years. IDeaS also has supported other local nonprofits such as VEAP and 360 Communities.
Open door policy
OKR operational model
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
IDeaS’ Diversity, Equity, Inclusion & Belonging initiative offers open forums, panel discussions, and volunteer opportunities focused on driving allyship, connection, and belonging.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Wellness days
Financial & Retirement
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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