Sr. Copywriter at GTB (Detroit, MI)

| Detroit, MI
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WHO IS GTB?

GTB is a global precision marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.

THE OPPORTUNITY

Freelance or Full-Time Sr. Copywriter/Content Creator (Retail) 

Could this be you?

We’re looking for a senior writer who can customize creative copywriting based on consumer analytics and who also has the ability to create and manage optimized content. At GTB, multiple data sources, analyses, and metrics are used to not only pinpoint automotive shoppers more efficiently, but to leverage deeper consumer insights so you can customize the messaging, and convert hearts and minds.  This is about Precision Retail Marketing (PRM) and as such, our ideal candidate knows how to deveop content that will cut through the clutter and reach our intended audience. This role is also the bedrock of the retail group. We’re looking for a pro-active, dependable “go to” who is comfortable collaborating with, and presenting to, senior level internal and external contacts.

 

 

You will….

  • Concept and create campaigns with an Art Director or Designer
  • Collaborate with strategists and the account management team
  • Produce mock-ups in accordance with art director’s style
  • See the big picture when it comes to projects
  • Be resourceful, a fast worker and a team player (be “quick to concept and script”)
  • Establish trust-based relationships with clients and your team
  • Ensure follow-up on projects
  • Work closely with the project management, account management team and clients
  • Present your work clearly to senior level staff and clients
  • Keep your work product organized and easy to follow 
  • Manage all Retail film/video content for optimized creation
  • Pitch in to assist another Retail Group on an ad-hoc basis.

 

 

You have…

  • 5-8 years of relevant experience within an agency environment
  • Bachelor’s degree or equivalent preferred
  • Experience working with automotive clients
  • An uncanny sense of creative visualization applied through all stages of content creation
  • Strong ideation skills
  • Impactful copywriting
  • A natural affinity to visually sequence ideas and design
  • Top notich organizational skills and can manage and catalog all available footage resources for ideation & creation
  • A keen sense to create seamless visual stories
  • A strong, working knowledge of live and post-production
  • A “work smart”sensibility

 

 

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job. As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, provincial, or federal law.

 

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by law. We rely on legitimate interest as a legal basis for processing personal information under the GDPR and other privacy laws for purposes of recruitment and applications for employment.

More Information on GTB
GTB operates in the Marketing Tech industry. The company is located in Detroit, MI. GTB was founded in 2007. It has 2545 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 5 open jobs at GTB, click here.
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