Specialist - Content Strategy at Ally Financial

| Charlotte, NC
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General information

Career area

Technology

Work Location(s)

601 S. Tryon Street, Charlotte, NC

City

Charlotte

Remote?

No

Ref #

11000

Posted Date

Wednesday, February 2, 2022

Working time

Full-time

Ally and Your Career

  • Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?


The Opportunity

The Ally Design and Strategy group is an assembly of the highest caliber visual designers, content strategists and user experience experts. We work together to tackle complex problems and present simple, intuitive, and beautiful digital experiences, complemented by meaningful messaging.

This role will operate within an agile work environment to create quality marketing collateral for the Ally experience.

We're excited to expand the team and are actively looking for creative problem-solvers and user advocates to continue evolving our award-winning digital experiences.

Our content strategists are held to a high standard. We're responsible for developing compelling content and copy that embodies the Ally brand, voice, and tone. This isn't simply about being a snazzy writer. We're looking for team members who can think through what, when, and where messages will enhance the user experience while supporting organizational business objectives.

At Ally, you get a startup feel, but experience the benefits of a company that's worked out the kinks and is fulfilling its purpose. We're always evolving and see that as a good thing. From owning our work to seeing its impact in the real world, our team is relentless in finding new ways technology can help make experiences better and help people. We are problem solvers, we value diverse thinking, we support one another, and we challenge ourselves to think bigger in the journey to deliver customer-obsessed tech solutions.

The Work Itself

  • Develop digital copy solutions for key creative services initiatives
  • Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines
  • Utilize a range of inputs from user research, site analytics, SEO analytics, usability findings and design standards, to develop impactful copy
  • Collaborate with visual design teams, business partners, and marketing experts to create/maintain a best-in-class experience across the ally landscape
  • Pitch, propose, and provide the "story behind the story" in weekly reviews


The Skills You Bring

  • 1+ years of content strategy and writing content for online, Portfolio preferred.
  • Bachelors degree in Communications, Marketing, Advertising, English or Journalism - Preferred

  • Knows how to balance copywriting expertise with strategic thinking (you'll be asked to pitch, propose, and provide the "story behind the story" in weekly reviews)
  • Experience in copywriting, and ability to adapt voice and tone
  • Working knowledge of AP writing style
  • Self-motivated with a track record of success managing multiple projects and deadlines
  • Familiar with a range of inputs from user research, site analytics, SEO analytics, usability findings and design standards, to develop impactful copy
  • Enjoy collaboration with visual design teams, business partners, and marketing experts to create/maintain a best-in-class experience across the ally landscape


How We'll Have Your Back

  • Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

    • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
    • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
    • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
    • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
    • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.


    Who We Are:

    Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

    Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

    Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

    We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected] Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
More Information on Ally Financial
Ally Financial operates in the Automotive industry. The company is located in Detroit, MI, New York City, NY and Charlotte, NC. Ally Financial was founded in 1919. It has 11000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 317 open jobs at Ally Financial, click here.
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