Site Content & Promotions Manager

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At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.


The eCommerce team powers our US and Canada sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of

the customer experience-always striving for a better, faster, easier experience.

The Site Content & Promotions Manager will help manage execution of the overall eCommerce business strategy for the Columbia websites in the US and Canada. This role will contribute to the growth, profitability, and innovation on our sites through collaboration with multiple cross-functional team leaders and management of direct reports. The individual will achieve results by building strategic site content, promotions, and performance reporting to drive sell-through, engagement, and improved digital brand experience.

  • Manages planning and end-to-end execution of site content and promotions, including management of direct reports. Leads and challenges team members to build performance-oriented plans and tactics that deliver a rich consumer experience against the eCommerce site strategy.
  • Ensures deliverables are on-time, on-budget, and meet quality standards and business strategies. Drives creative solutions for any challenges impacting the work, including resources or conflicting priorities, and works with support teams to report and address any technical issues.
  • Collaborates with cross-functional teams to plan activations, oversee launches, and monitor performance of brand marketing campaigns.
  • Communicates strategies, plans, and performance to cross-functional leaders. Manages calendars and reports that will be delivered to stakeholders.
  • Analyzes content, promotion, customer feedback, and related optimization data. Presents key insights and opportunities to stakeholders. Develops action plans to drive continuous improvement in site KPIs and internal workflow.
  • Contributes to forecast planning for conversion, order value, and margin.
  • Performs other duties as assigned.

  • Skilled in Adobe Analytics or other analytics tools, Excel, and PowerPoint; experience with PowerBI is a plus
  • A relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives
  • An online shopper, familiar with best practices in eCommerce
  • Extremely detail-oriented and highly organized with a strong sense of urgency
  • Able to adapt in a fast-paced, deadline-oriented enviornment with ability to manage multiple, competing priorities
  • Highly proficient with technical tools and systems and all Microsoft Office applications

  • 5 years of professional experience and general proficiency with tools, systems, and procedures required to accomplish the job
  • Search Engine Optimization (SEO), Project management (PMP) or content marketing certificate preferred
  • Established track record of effectively managing cross-functional projects and teams
  • Working experience with Salesforce or other commerce/pricing tools
  • Working knowledge of Adobe Experience Manager or other digital content management system
  • Strong experience collaborating with multiple stakeholders with competing priorities
  • Working knowledge of online marketing strategies and brand management preferred
  • Experience in a B2C, Omni-channel Retail environment
  • Excellent communication skills to effectively collaborate and coordinate tasks/projects with key stakeholders across the company

To learn more about our hiring process during COVID-19, click here .


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.
More Information on Columbia Sportswear Company
Columbia Sportswear Company operates in the Fashion industry. The company is located in Portland, OR, Richmond, CA and Carlsbad, CA. Columbia Sportswear Company was founded in 1938. It has 5022 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 59 open jobs at Columbia Sportswear Company, click here.
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