SEO Content Specialist
About This Role:
As the PrizePicks SEO Content Specialist, you will lead the development of the PrizePicks written content strategy to (1) improve the PrizePicks Member experience by creating easily digestible resources for support related-information, (2) increase marketing conversions through SEO, and (3) provide an additional source of entertaining and engaging content for existing Members.
SEO Content Specialist Responsibilities:
Planning, writing, editing, and posting daily blog articles
Planning and writing resource articles for the PrizePicks Help Center
Developing replicable and engaging blog templates for guest writers
Creating and managing a list of keywords to target for SEO
Tracking SEO and engagement metrics for all blogs and article types
Managing the PrizePicks Google Analytics and Google Search Console accounts
Improving conversion rates and SEO performance of existing articles, blogs, and landing pages
SEO Content Specialist Requirements:
1+ years of experience in an SEO role
Professional content writing experience (copywriting, journalism, blogging)
Strong written communication skills
Strong understanding of SEO principles and strategies
Technical SEO skills
Experience with Google Analytics
Experience with WebFlow CMS or similar platforms
Data-driven and numbers-oriented
Passion for fantasy sports and gaming
Professional fantasy sports / sports gaming experience strongly preferred
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