At Qualtrics, our mission is to close experience gaps. Qualtrics is the #1 XM platform.
Dallas-Fort Worth, TX

Senior Writer/Creator (Dallas, TX)

| Dallas-Fort Worth, TX
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The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

The Challenge

Our brand balances audacity with empathy, possibility with pragmatism, insight with intuition. As we look to drive significant brand awareness and favorability for Qualtrics in 2022 and beyond, we have created a new team within the Brand Team called Qualtrics Studios (QStudios). The mission of this team is to create, produce, and distribute entertaining, relevant business content at scale – in order to build brand awareness, drive consistent engagement, and create brand love with a broad audience who believes in the power of breakthrough experiences.

One of the teams within QStudios is the Writer/Creator team. This team will imagine, invent, and help activate a range of work, primarily in the video medium, for events, campaigns, artifacts, and other deliverables that QStudios may produce. This work will compel our customers to take action, give our employees pride of place, and set the bar for original content produced and distributed by a technology company.

To lead this team, we are looking for a highly creative and strategically-minded Writer/Creator—a leader-doer—to humanize, modernize, and simplify our brand through outstanding visual and verbal storytelling. To create content that tells compelling brand, customer, and product stories. To build, over time, a team of writers and art directors across the world who tell stories that inspire, influence, and compel existing and new audiences. To collaborate across teams in Brand and Marketing to move the Qualtrics brand – and the Experience Management category – forward. 

We are seeking a person with a strong writing acumen and a penchant for conveying humanity. With a love for design and an appreciation of the power of visual and verbal inputs coming together to create engaging, persuasive stories. A person whose portfolio sets an extremely high bar, yet who loves to consistently improve. A leader with deep empathy who wants to listen to and learn from others. Someone constantly pushing the boundaries of creativity, excited by what could be the next incredible story to tell. We want someone who is an idea factory -- someone who can hear 1 idea and come up with a dozen ways to make it bigger, smarter, more thoughtful, more impactful, and more likely to capture the audience. We want someone who has answers for what’s coming up, and what’s better, and what we can do next -- before anyone has thought to ask the question

This role reports to the Head of Qualtrics Studios and can be based anywhere in North America.

Expectations for Success
  • Create and deliver world-class creative concepts, content, and storytelling for the Qualtrics brand and for original content produced by QStudios
  • Manage a team (currently of 2, but with a vision to expand) to deliver outstanding work, setting increasingly high standards and identifying/articulating ambitious creative opportunities
  • Lead and manage the creation of messaging, copy, and content for scripted and unscripted short-form, long-form, and serialized episodic content.
  • Make smart connections between cultural, social, and design trends and what we can achieve with our brand through storytelling within QStudios
  • Present to key stakeholders to gain input and feedback throughout the content development or campaign lifecycle
  • Collaborate with team members across Brand (Activation, Content, Design, Social) and more broadly across marketing (e.g., Digital, Web, Growth, Partner) to develop strategies and ideas that support the execution of creative concepts
  • Inspire confidence among cross-functional teams, earning trust to push the brand in even more bold creative directions
  • Develop new ideas for new areas of focus, emphasis, growth, or thought leadership. Cultivate, pitch, refine, and then go execute these ideas.
  • Provide recommendations on artists, directors, editors and other creative collaborators as needed for content and campaign projects
  • Promote a positive creative culture through teamwork and leading by example
  • Grow the team globally to develop and execute content that’s globally consistent and regionally relevant - initially in the US and then extending to Europe and Japan
  • Mentor and guide the team toward the goal of accelerating skills progression through a culture of collaboration and knowledge sharing
  • Balance multiple projects, often with tight deadlines
Qualifications & Requirements
  • You have a portfolio of distinctive, smart, strategic, and beautiful work from prior roles that you believe has made an important mark on the world
  • You understand how stories inspire people and drives behavior
  • You roll up your sleeves to execute
  • You respect the importance of sweating the details and getting the little things right 
  • You have deep empathy for people, and you have a knack for listening to and smartly actioning on colleagues’ and collaborators’ feedback during the creative process
  • You have experience working across channels – mobile, web, email, advertising, print merchandise – and have the ability to tell incredible stories using video
  • You are able to make decisions by virtue of excellent creative acumen, strong business judgment, and and unflappability in challenging situations
  • You have strong project management skills, and you take pride in creating top-notch work in the context of a work plan, key milestones, and deadlines 
  • You are familiar with how to navigate and survive incredibly difficult review cycles
  • You have an understanding of resourcing needs, and when to prioritize and delegate
  • You are a trusted leader who can provide insight, encouragement, and constructive direction to those working with you
  • You're constantly pushing boundaries

We understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire people from a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team - so if your experience aligns with what we’re looking for (even if you don’t check every single box), please apply.

What differentiates us from other companies
  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
  • Qualtrics Experience Program - $1,800 for an experience of your choosing (eligible after a year)
  • We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
  • 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
  • On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • To learn more about what we value read about it directly from our employees Qualtrics Life stories
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends outside of work
Eat lunch together
Intracompany committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Perks & Discounts
Casual Dress
What you wear to work is not something we worry about - be comfortable and be yourself.
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

An Insider's view of Qualtrics

How would you describe the company’s work-life balance?

We prioritize making great experiences for our team members through flexible schedules, generous time off, and providing an experience bonus to all employees so that they can make their own memories and cultivate great experiences with their family and community.


Product Marketing Manager, Frontline CX Product Portfolio

What's the biggest problem your team is solving?

Engineering Services collaborates directly with customers to build impactful solutions, customized to meet their unique challenges in order to unlock the full potential of the XM platform. ES utilizes a variety of technologies to partner with teams across the company to influence product roadmaps and incubate new lines of business.


My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in

How does the company support your career growth?

I joined Qualtrics as a marketer, but I had a passion for diversity, equity and inclusion (DEI) stemming from my background as an openly gay black man. I have since landed my dream job as global DEI lead, where I’ve turned my passion and purpose into a career. Many people at Qualtrics have built careers off finding and fixing experience gaps.


Head of Diversity, Equity and Inclusion

How do your team's ideas influence the company's direction?

My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in our software deployment and release cycles. My team is in the middle of it all.


Staff Technical Program Manager

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