Senior Social Content Creator

| Austin, TX
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In this newly created Senior Social Content Creator role, you’ll be the primary creator and editor responsible for making organic social content for Whole Food Market. Reporting to the Principal Social Media Marketer, you will sit within the organic social team, collaborate closely with others on the team and bring an open mind toward collaboration with in-house creative counterparts. Your creative nature, production abilities and passion for social media will be critical to accelerating the relevance and effectiveness of Whole Food Market’s social media presence.

Responsibilities: 

  • Contribute to regular ideation that yields differentiated, engaging and ever-fresh executions based on channel strategy, brand priorities, and insights 

  • Partner closely with the Principal Social Media Marketer, Senior Social Media Marketer and Social Media Marketer on translating the strategy and performance learnings into a content approach that resonates with our community and ambitiously progresses the brand's presence in the channel 

  • Create social-first content in support of marketingevergreen and real-time workstreams with needs ranging from product to lifestyle  

  • Collaborate with producer on pre-production, shooting and editing of original still and video assets in store, on set or in studio 

  • Simultaneously manage multiple workstreams at various stages while meeting delivery dates 

  • Establish production operations within the organic social team, including process, equipment, software and asset management 

  • Nurture working relationship and identify production synergies with our in-house creative team responsible for defining brand and executing in other channels 

  • Uphold Whole Foods Market’s brand standards and achieve consistency in all social content 

  • Steward refinement of Whole Foods Market’s social creative guidelines   

  • Present an inspired, forward-thinking and distinct social perspective on the brand’s content and its integration with cross-channel campaigns 

  • Spearhead content innovation with a thirst for experimentation paired with sound judgement and desire to be data driven 

 

Skills: 

  • Conceptual thinking and ideating  

  • Elevated, organic style of art direction and photography, including styling and capturing food  

  • Proficiency in video production and editing, including native and emerging social formats  

  • Social storytelling and copywriting 

  • Expert, active understanding of social media content and trends (including organic specs, best practices, formats and editing styles) 

  • Excellent project management and organization 

  • Professional-level competency using Adobe Creative Suite (including Photoshop, InDesign, Illustrated, After Effects), Premiere or Final Cut Pro and native editing tools 

  • Exemplary work ethic and strong ownership of responsibilities  

  • Independently and proactively manage a high-volume workload with a positive, resourceful attitude 

  • Passionate about Whole Foods Market’s brand and eager to be a steward of its reputation 

  • Graphic design and animation skills are a plus 

Education and Experience: 

  • Bachelor’s degree in related field or equivalent experience 

  • 4+ years creating original social content, ideally in-house at another brand and with a lean production operation 

  • Comfortable shaping and steering ideas from concept to execution, including pre-production work like storyboarding, prop selection and product planning 

  • Track record of creating high-quality social content that generates results. Portfolio of recent work and results is required 

    At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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