Job Description
New hires based in the US & Puerto Rico will be required to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption or accommodation to this vaccination requirement, subject to applicable law.
Our Animal Health Marketing team is passionate about bringing our medicines, vaccines, and educational programs to our customers around the world. We are seeking a Senior Omnichannel Content Specialist to inspire, coordinate and publish content across our ecosystem of digital channels.
As part of the Integrated Customer Experience team, you will play a key role in supporting the transformation of the customer engagement and marketing model for Animal Health at our company.
You will achieve this by ensuring the actions of content creators, users and approvers are coordinated and aligned with brand strategy and industry compliance standards to deliver a superior customer experience. This will involve working collaboratively with brand marketing teams, content approval and compliance teams, salesforce users, external vendors/agencies, and ultimately customers to ensure our content is delivering value.
A key objective of your role will be to ensure that the right content is available for the right users at the right time and that the speed of deployment, reusability, and quality of the content we produce are continually improving.
Responsibilities:
A customer-focused view of the world is necessary to succeed in this role. The successful candidate will be able to demonstrate a deep understanding of the role of content in delivering superior customer experiences across digital, offline, and in person channels across a wide range of media, platforms and channels including by our company's Animal Health sales force.

• Understand business challenges, manage content creator partners, and collaborate with brand, commercial, insights and analytics team members as a consultant expert to guide the production, curation, publishing, and improvement of content
• Research, provide solutions & recommendations, ensure alignment, consistency, executional excellence, and compliance. In this role, the individual will be expected to develop and socialize best practices
• Content planning, production, and publishing across multiple channels to create compelling brand and customer experiences
• Ensure content follows best practices, meets the needs of our company's core internal and external stakeholders and customers, and adheres to our company's compliance, editorial and brand style guidelines
• Establish and maintain content and approval workflows, playbook, SOPs, RACIs, and training to ensure speed, efficiency, clear communication, and continuous improvement
• Understand the role of content across different digital marketing channels and leverage the opportunities each channel presents
• Collaborate with and influence third parties (e.g., contractors, agencies, associations) and internal team members in the absence of positional authority to agree on content that resonates with target customers
• Leverage data & analytics to derive insights on content performance and share across brand managers and content creators to drive improvement in content
• Recommend and execute content test & learn experiments and socialize the learnings
• Keep up to date on latest content and digital media trends, approaches, and technologies

Skills:

• Strong planning, prioritization, and project management skills
• Proven creative, analytical, and problem-solving skills
• Demonstrated ability to think strategically and objectively
• Naturally curious, data-driven, innovative, and action-oriented
• Effective verbal, written and oral presentation communication skills
• Ability to contribute to resolving issues or blockages in the content approval process
• Self-starter, act with sense of urgency, resourceful, ability to meet tight deadlines
• Ability to influence without authority, share strategic concepts and operationalize them
• Demonstrated ability to work effectively in ambiguous, frequently changing environment

Education:

• Required: BA/BS degree in Marketing, Journalism, Creative or Content Production, Business or related fields
• Preferred: Master's degree

Experience:

• At least 3 years of directly relevant work experience in content strategy and content management including the use of digital asset management (DAM) systems
• Minimum 5 years of relevant experience in related functions (including marketing, design, market research, content creation, publishing, consultancy)
• Experience across a range of content formats and mediums including email, website, mobile, app, video, audio, display, merchandising, virtual meetings, and conferences
• Experience using popular enterprise digital asset management (DAM) platforms, CRM and content management systems (CMS) - ideally the Veeva suite of technologies including Veeva Promomats, Vault, Engage, Approved Email, CLM files and CRM
• Working knowledge of SEO principles and content taxonomies and metadata
• Experience designing and deploying modular content to drive personalization
• Experience working with external creative agencies
• Preferred:
  • Experience with Veeva suite of technologies
  • Experience in a healthcare environment or related field
  • Familiar with content approval processes in a regulated environment
  • Evaluation of complex scientific subjects to deliver clear and compelling content
  • Experience using Agile ways of working (Scrum, Kanban)

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world's food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
Who we are ...
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for ...
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Residents of Colorado
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US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
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Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Remote Work, Telecommuting
Shift:
Valid Driving License:
Hazardous Material(s):
Number of Openings:
1