About AvidXchange

AvidXchange is a leader in automating invoice and payment processes for mid-market businesses. Last year, we processed 53 million transactions across our network of more than 700,000 suppliers, transforming the way 7,000+ customers in North America pay their bills. By trade, we are a technology company, but if you ask anyone that works here, they'll tell you our people are at the core of who we are. We are all entrepreneurs who love to innovate and win with a passion for serving our customers. While we take personal ownership of our everyday work, we recognize that we only win as a team. At AvidXchange, it's not a "me" thing, it's a "we" thing.

Founded in 2000 and headquartered in Charlotte, North Carolina, we have over 1,500 employees working in one of our seven offices or remotely. At AvidXchange, you'll have the opportunity to tackle tough, complex challenges, working side-by-side with amazing talented teammates. And in doing so, our goal is to enable you to discover your maximum potential - while being your unique, authentic self at work. If that sounds like you, come join the team!

Job Overview

As the Senior Manager of Content Strategy, you have a passion for communicatingwith audiences in strategic, inspired, and creative ways, coupled withexperience driving multi-channel marketing campaigns. The person in this roleis a content strategist with expertise in building and developing compellingand cohesive narratives across multiple marketing touch points. You know how toboth amplify and optimize content in a way that helps move our businessforward, connect with our key audiences, increase brand affinity, and drive keymarketing KPIs from engagement to MQLs.

Job Responsibilities

• Concept and develop creative B2B content-based marketing programs that drive core narratives across the business and marketing channels, ensuring cohesion and impact through the B2B marketing funnel.
• Craft strategic messaging, storytelling, and content strategy, maintaining an audience-centric view always.
• Collaborate with internal teams to define, design, and implement messaging strategies across the funnel.
• Drive the amplification of content through different marketing channels, from web to social to email while also ensuring content optimization, leveraging tools like SEO to make content work hard.
• Champion the measurement of content optimization, tracking and reporting closely on KPIs and adjusting as needed.
• Apply user research to development of messaging strategies.
• Develop close working relationships with other practice areas such as UX, digital, creative, lead generation and public relations.
• Establish relationships with key stakeholders to ensure messages with the goals of the business.
• Help the organization understand the role and value of content strategy and what problems it solves for them.
• Work in a fast-paced environment on multiple projects, across multiple subject matters, at once while adhering to strict deadlines.
• Turn great ideas into executable strategies.
• Apply industry-specific compliance standards and regulation to messaging strategy.

Required Experience, Qualifications, and Skills

• Bachelor's degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field.
• 10 or more years of experience in developing content-based marketing programs.
• Three or more years of experience cross-functionally managing projects.
• Three or more years of product marketing or product public relations experience.
• A sophisticated appreciation of the intersection of content and design and the part each play in communicating effectively.
• Experience leading workshops to surface brand voice.
• PR and/or Brand Agency experience strongly preferred.
• A passion for the creative process and an understanding of what it takes to go from idea to reality with an exceptional portfolio

Equal Employment Opportunity Statement

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to: veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Other details

• Job Family Sales and Marketing
• Job Function Marketing Generalists
• Pay Type Salary
• Employment Indicator Management

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