Mixbook

Mixbook is the #1 rated photo book creation platform in the U.S., redefining how people experience their memories.

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Senior Copywriter

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About Mixbook

Mixbook is an award-winning design platform giving consumers unrivaled creative freedom to design and share one-of-a-kind stories, transforming the lives of more than 6M people. Today, we are the #1 rated photo book service in the US with 26K 5-star reviews and a profitable, growing business. Customers love Mixbook for our powerful and intuitive editor, superb quality, designer themes, and our fanatical customer service.

Founded by two Inc 30 Under 30 entrepreneurs from UC Berkeley California, Mixbook has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, Washington Post, New York Times, and many other global media outlets.

Overview

As Senior Copywriter, you’ll help evolve our unique brand voice, crafting copy to communicate our brand personality and positioning, helping to differentiate the Mixbook brand. You will report to the Director of Brand Marketing and work cross-functionally with product and marketing teams. You know how to tell stories that are engaging across digital channels, working cross-functionally with product and marketing teams to inspire, educate and engage our customers.

Location

This is a US-based remote position. Although Mixbook is fully remote we would prefer this person to be able to work on PST.

What You’ll Do

Develop a deep understanding of the Mixbook brand and tone of voice, crafting effective copy that delivers on our voice.
Writing compelling, brand-right copy for our performance and email marketing assets, website, mobile app, and more.
Partner with cross-functional teams (brand, marketing, product, partners) to develop on-brand, high-quality content that meets priorities.
Develop concepts to support product positioning, customer personas, and brand campaigns, synthesizing requests into cohesive content plans.
Extensively research market history, competitive landscape, behavioral insights, trends, and principles that drive consumer behavior and online shopping in order to connect our messaging with our current and potential customers.
Be a primary contributor to the brand messaging systems that will distinguish our brand in the market, adapting to needs across media.

What You’ll Need

6+ years of copywriting experience within an agency or in-house creative team (bonus if it includes e-commerce or CPG brands)
A master of short, snappy copy as well as the ability to craft compelling longer-form stories
Experience working on developing brand framework -personality, tone of voice, personas, personality, positioning
Excels at messaging that communicates customer persona benefits across brand and performance channels
Highly collaborative and the ability to manage multiple projects cross-functionally
Insatiable love for writing and an exceptional eye for detail and consistency
Must be able to work autonomously – taking ownership of your workload and juggle several projects at one time
A creative aptitude, appreciation, and strong grasp of the Mixbook brand

What You’ll Enjoy

Comprehensive healthcare coverage, including fully-covered premiums for you and your family
18 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
Unlimited paid time off (plus vacation bonuses!) and flexible schedules
$2,000 per year for external learning and development
401k + match, monthly events, travel opportunities, and more

Company Mission

Our mission is to empower people to be creative and connect deeply with the ones they love. Unlike most growth companies, we have invested deeply in culture. Organizational health is central to our long-term strategy – we believe that when we love our people, they will love our customers, and our customers will love our business.

We want people to join us who exude our core values:

Scrappy (Act like an entrepreneur)
Caring (Heart of empathy)
Craftsmanship (Spirit of excellence)

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Helen Cargill

Senior Marketing Manager, CRM/Email

MIXBOOK VALUES: CARING

Giving people what they really need

Caring doesn’t mean being a pushover — it means listening with empathy and doing your best to provide what people need. For Helen Cargill, it can mean recognition for her team's hard work or taking things off their plate if they’re overwhelmed, but it can also mean offering constructive feedback and not hesitating to address issues. “To care is to give support to others out of choice,” said Cargill. “The most caring thing you can do is help your teammates improve.”

There are no egos at Mixbook. Everyone works hard to achieve our goals.

Igor Putina

Product Manager

MIXBOOK VALUES: SCRAPPINESS

Doing the work to get things done

For Product Manager Igor Putina, scrappy people follow one mantra: Real artists ship. But that doesn't mean cutting corners. Instead, it means starting simple and building on that until the product meets expectations — and doing whatever needs to be done to make that happen. Putina’s team runs frequent experiments on quick prototypes, iterating based on those results and innovating to keep their process lean and efficient. To facilitate collaboration between multiple teams as Mixbook redesigned its physical product, he moved to the Bay Area for two months — and his scrappiness led to success.

You are scrappy when you’re creative and resourceful in coming up with solutions to problems.

Allison Yates

Senior Director, Operations

MIXBOOK VALUES: CRAFTSMANSHIP

Continuous improvement brings the magic

One of Mixbook'’s strategic anchors is a “magic creation experience,” and it’s an anchor Allison Yates takes seriously. “It means doing work in a way that any user of your product feels like they’re working with magic,” said Yates. For her, the value of craftsmanship — continuous improvement and pride in one’s work — is meant to produce Mixbook's spellbinding product. Yates takes advantage of the company’s continuous education budget and available workshops for herself and communicates her vision of the product’s future to inspire her team and encourage them to value their own craftsmanship.

You should always be proud of what you’re producing, and always thinking about ways to make it incrementally better.

What are Mixbook Perks + Benefits

Mixbook Benefits Overview

Mixbook likes to keep it real; we honor our core values of Care, Scrappiness, and Craftsmanship through our Total Rewards, which are never set in stone and always evolving. Our Total Rewards philosophy is to ensure fair, above-market-average compensation with competitive benefits in all locations in which we operate. In addition to providing our team with the tools they need to do their job well, we also have benefits to help them grow with the company and live a fulfilling, creative, and well-connected life.

Culture

Volunteer in local community

Partners with nonprofits

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Flexible work schedule

Remote work program

Mixbook is a remote-first organization and provides all employees access to global coworking spaces; working IRL is encouraged and done so on a quarterly basis, at minimum

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Mixbook's Health Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,850 annually

Disability insurance

Mixbook's disability insurance benefit is 60% of an employee's annual salary up to a $10,000 maximum monthly payout

Dental insurance

Mixbook sponsors 100% of employee premiums

Vision insurance

Mixbook sponsors 100% of employee premiums

Health insurance

Mixbook offers an array of carriers and plan options to fit the needs of our employees and their growing families

Life insurance

Mixbook offers life insurance with a benefit of 1x an employee's annual earnings, up to $300,000

Wellness programs

Mixbook offers a monthly wellness stipend to use on any personal self-care needs

Mental health benefits

Mixbook offers 24/7 access to mental health professionals and referrals for face-to-face wellness visits, as well as Spiritune (curated mood-boosting playlists) and weekly "No Meeting" time

Financial & Retirement

401(K)

401(K) matching

Mixbook's 401(k) retirement plan matches 50% of an employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions

Company equity

Mixbook offers stock options vesting package, which spans four years with a one-year cliff

Performance bonus

Mixbook offers all full-time employees an opportunity for an annual bonus based on company performance

Charitable contribution matching

Mixbook will match charitable contributions up to $1,000 annually per employee

Child Care & Parental Leave Benefits

Childcare benefits

Mixbook's Dependent Care Flexible Spending Account helps employees cover childcare expenses with pre-tax contributions of up to $5,000 annually

Generous parental leave

Mixbook offers up to 18 weeks of paid parental leave for new parents.

Family medical leave

Mixbook offers up to 12 weeks of paid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA)

Company sponsored family events

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

Mixbook's unlimited paid time off policy is supplemented with a minimum vacation policy and an annual vacation bonus of $500 plus $100 for every year of service

Paid volunteer time

Mixbook encourages employees to give back with paid volunteer time

Paid holidays

Paid sick days

Office Perks

Commuter benefits

Mixbook offers pre-tax commuter and parking benefits for all employees

Company-sponsored outings

Mixbook has quarterly team offsites, as well as company-wide and local parties and other events

Some meals provided

Mixbook offers employees to expense lunch weekly and sends monthly snack boxes of employee-picked treats

Company-sponsored happy hours

Mixbook hosts virtual and local happy hours for our team

Fitness stipend

Home-office stipend for remote employees

Mixbook offers new employees the ability to be reimbursed for up to $1,000 for items used to furnish their home office. Employees have a monthly stipend for additional WFH needs.

Professional Development Benefits

Job training & conferences

Mixbook provides leadership workshops, trainings, and other events to our team. Employees are encouraged to attend relevant conferences using their "Continuing Education stipend"

Tuition reimbursement

Promote from within

Mentorship program

Mixbook assigns all new employees a buddy to support a smooth onboarding process

Continuing education stipend

Mixbook offers an annual budget of $2,000 to all employees for external learning + development, including but not limited to conferences, networking events, workshops, or personal coaching

Continuing education available during work hours

Online course subscriptions available

Paid industry certifications

Employees are encouraged to pursue industry certifications using their "Continuing Education stipend."

Additional Perks + Benefits

The Mixbook People team is on a mission to empower creativity and deepen human connection. We hope that in combination with our core values and our dedication to organizational health, our Total Rewards help drive this vision and support our team to thrive in a way they didn't know they could.

View full list of perks + benefits

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